‘4 Marketing Tactics for Appealing to Generation Z’ – ‘Entrepreneur’ Blog

‘4 Marketing Tactics for Appealing to Generation Z’ – ‘Entrepreneur’ Blog

Christie Garton says, “With $200 billion in buying power, it’s no wonder millennials have been the “holy grail” consumer for many brands. While millennials continue to be an important market for companies, a new purchasing powerhouse is demanding attention: Gen Z, the generation encompassing kids born between the mid 1990s and the present. The oldest members […]

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