5 common mistakes in SEO (and 6 good ideas!)

5 common mistakes in SEO (and 6 good ideas!)

Maile Ohye from Google covers the five most common errors she finds in SEO, and then concludes with six quick tips to make sure you’re on the right track.



Owen Prescott says:

Keywords < Links < Social < User Metrics [2014]

Damaged Reputation says:

This would be very helpful. Thank you for sharing great points and methods
to optimize our own website.

J Mark de Haan says:

Hi Maile, Thank you very much for your pointers, though I’d like to see
more description for some of the points. In your SEO Instructions, what
does “Be Smart about your tags and Site architecture” mean?

My four small sites seem to be avoiding all the SEO mistakes and black-hat
no-no’s. They’re listed in Webmstr Tools and Analytics and I manage those
frequently. I’m always adding well researched content, and minimizing
affiliate links. Although they are getting some traffic, and there’s been
no manual actions against them, none of them are ranking anywhere for any
keywords I’m trying to rank for, and they seem to be non-existant in the
SERP’s for anything, though they are indexed and the sitemaps are
up-to-date. I want to be on Google’s good side. What am I missing??
These are the kind of answers I’ve been searching for.

After a page has been indexed, is it detrimental to adjust the site title
to a more descriptive one?

FranCis MoRilao says:

5 common mistakes in SEO

Dave Rodecker says:

Recipe for agile #SEO — adapt quickly:
Define metric for success
Implement Improvement
Measure Impact
Create new improvement
Prioritize based upon market and your capabilities

HowToEvery says:

Helps a lot, thank you

The SEO Guy says:

A few SEO tips from Google…. Nothing new but maybe a refresh is needed…

Matt Storms says:

So can I use this in the GWT’s forum? +Sasch Mayer +Lyndon NA this should
be required watching before the post a question.

Tony McCreath says:

I say move over +Matt Cutts, +Maile Ohye has come out with her best video
yet. Maybe we need a face-off?

Matthew Sabia says:
Vincent Palmer says:
Daniel Waisberg says:

*5 common mistakes in SEO (and 6 good ideas!)*

Great video by +Maile Ohye (from the Google Webmaster Tools team)
discussing some best practices for optimizing sites for #SEO . Here are the
mistakes she discusses:

*Mistake #1 – No value proposition*
*Mistake #2 – Segmented approach*
*Mistake #3 – Time consuming workarounds*
*Mistake #4 – Caught in SEO trends*
*Mistake #5 – Slow iteration*

Reid Rosefelt says:

Thanks for the heads up Maile regarding the common mistakes made in SEO.
Its true, I have been studying my own value proposition recently and have
started to evolve my commercial model to include free SEO/SMO advice :)

Peter Garety says:

Amazing! Strategic Link Building and Niche Evaluation Storm is exactly
about this…

Sławomir Zdunek says:

Many things have changed in the SEO world. Stay on top of SEO and keep away
from the mistakes. A nice video to watch from Maile Ohye.

Jennifer Taylor says:

Maile Ohye, from #Google, covers the five most common errors
she finds in #SEO. She concludes with six quick tips to make sure you’re on
the right track.

Mike Wilton says:

Really great video!

#1: No value proposition – what differentiates you from your competitors?
Use your meta desc or title to advertise it.
#2: Segmented Approach – when there is no communication between the
marketing team, SEO team, and biz dev teams. Consider SEO in the entire
#3: Time-consuming workarounds, rather than researching and implementing
new best practices (using rel=canonical when rel=next is a better fix,
submitting XML sitemaps when submitting URLs in WMT would be faster, etc.).
#4: Caught in SEO trends – don’t build the site around algorithms, build it
around users. Don’t focus on keyword density or other factors that are
irrelevant to users.
#5: Slow iteration – aim to be agile. Adopt things like rich snippets,
schema, video sitemaps as quickly as possible for an SEO advantage.

Jason Gervais says:

Great video on common SEO mistakes & some good ideas to help your
company! Let us know if we can be of any service to you! 

Fernando Fernandez says:

You have to watch this to learn what NOT to do. 

Dejan SEO says:

*SEO Advice from Google*

1) Do something cool
2) Include relevant words in your copy
3) Be smart about your tags and site architecture
4) Sign up for email forwarding in Webmaster Tools
5) Attract buzz
6) Stay fresh and relevant


1) Having no value proposition
2) Segmented approach
3) Time-consuming workarounds
4) Caught in SEO trends
5) Slow iteration


#seo #google

Ben Wan says:

SEO tips from Google themselves.

April Chang says:

Very nicely put.

Brent Csutoras says:

See this more and more in videos, interviews, and conversations with search
engines. In the first point it is mention that if you want to rank on top
and stay on top, you need people to visit your site, revisit, and share it.

More and more social signals are being listed as one of the more important
elements to ranking in search engines.

Christopher Johnston says:

The comments on this video have proved to me that there is NO VALUE in
YouTube comments. I want Google to REQUIRE ACTUAL NAMES in YouTube

Roberto Inetti says:

Try to avoid the SEO trends and instead prioritize the tasks that will
bring lasting value

Steve Coan says:

Great #seotips check it out!

Kyle Horst says:

The best SEO practices, straight from Google. Watch from 7:10 onward.

Google Sites meets all the criteria, and it has free hosting. Give it a try
with +Kirksville Web Design http://www.kirksvillewebdesign.com

Rodolfo Mercader says:

At time I am guilty of mistake #3. I have fell in love with rel=”canonical”
attribute. #SEO

Rajesh Magar says:

Time to restart optimization with latest new Technic of SEO

Dids Main says:

Tell me you weren’t making these mistakes and already implementing a good
strategy! It is simple, always look at the users and provide them with the
best experience and relevancy to their searches. Look at what they search
for and align to them if you can offer them value.

Jason Castellani says:

#seo tips

Tufail Shahzad says:

SEO Mistake: Slow iteration
1- Define metrics for success
2- Implement improvements
3- Measure impact
4- Create new improvements
5- Prioritize improvements based on market and personnel.

soner çağlar says:

thanks for sharing

Horiany CG says:

5 common mistakes in SEO (and 6 good ideas!)

Viktor Dite says:

Google empfiehlt: Do something cool! [@7:19] That’s it

John Britsios says:
Rebecca Murtagh says:
Complete Outsourcing says:

Great! Thank you so much for sharing it. This kind of mistake is very
common in seo world. Many seo specialist are making it a habit so we need
to avoid it now.

Rudyard Kipling says:

Why does everyone that works for these “global” “progressive” companies
come across like some kind of fvcking robot

Cool Tony says:

Great video. Thank you

Street Social says:

From Google’s lips to your ears … five common SEO mistakes and what to do
about them.

Michael Bebbington says:

Ive already been examining your video on SEO and I am pretty fascinated by
Search engine optimization. I actually have gotten on the first page of
Web optimization for my city however have since dropped off again, simply
not sure how to get off the top of page 2 to get back on page 1.You look as
if you have been at this a while ? 

Andrew Schutter says:

If you need high quality blog posts for your website, check out my offer on


Kevin Lam says:

A Reminder for SEO mistake

2JobsStillPoorUSA says:

Sure wish that this video had some definitions of some of the lingo Maile

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