87% B2B companies to use digital content marketing in 2018 [eMarketer]

87% B2B companies to use digital content marketing in 2018 [eMarketer]

An eMarketer study (B2B Content Marketing 2018: As Usage Nears Saturation, Still Lots of Room for Improvement) has revealed that 87% of US B2B companies are going to use digital content marketing in 2018. According to eMarketer, creating quality content focused on the audience across all funnel stages is a major goal for B2Bs in 2018. […]

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