‘Adblock Plus names independent Acceptable Ads Committee’ – Marketing Land

‘Adblock Plus names independent Acceptable Ads Committee’ – Marketing Land

Ginny Marvin says, “Adblock Plus’s parent company, eyeo, is transitioning the Acceptable Ads program to an independent group. The Acceptable Ads Committee (AAC) will oversee the whitelisting program that enables ads to pass through some of the most popular ad blockers: Adblock Plus, AdBlock, Adblock Browser and Crystal. Eyeo launched the controversial Acceptable Ads program […]

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