‘Are your paid search ads making the right impression?’ – Search Engine Land

‘Are your paid search ads making the right impression?’ – Search Engine Land

Christi Olson says, “Impression share is an interesting paid search metric. On the surface, you could argue that impression share is a fairly useless metric. In fact, I’ll admit that I’ve argued for years that impressions really aren’t an important measure of paid search success. However, while I still strongly believe that ROI — not […]

[[ This is a content summary only. Visit my website for full links, other content, and more! ]]

3
Like
Save

Comments

Write a comment

*