‘B2B Marketing Is More Than Just Marketing’ – Forrester

‘B2B Marketing Is More Than Just Marketing’ – Forrester

Peter O’Neill says, “At the B2B Marketing 2016 forum last October, we had several sessions when we reflected on some external forces that affect our work as marketers. Trends included the movement toward as-a-service business models (our CEO once famously predicted that every business will eventually become a software business), the increasing use of video content in […]

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