‘Beyond The Beacon Proximity-Marketing Hype, Fuel Contextual Marketing With Location Data’ – Forrester

‘Beyond The Beacon Proximity-Marketing Hype, Fuel Contextual Marketing With Location Data’ – Forrester

Thomas Husson says, “When it comes to location-based marketing and proximity-marketing, more often than not, marketers seem fascinated by the beacon technology. With 82% of shoppers making their actual purchasing decision in-aisle, it’s no wonder that vendors are betting on beacons and indoor positioning systems to help marketers interact with consumers in real time. A year […]

[[ This is a content summary only. Visit my website for full links, other content, and more! ]]

6
Like
Save

Comments

Write a comment

*