‘Can Google’s new interactive ads reduce app install costs & churn?’ – ‘Econsultancy’ Blog

‘Can Google’s new interactive ads reduce app install costs & churn?’ – ‘Econsultancy’ Blog

Patricio Robles says, “Effectively marketing a mobile app might be one of the most difficult tasks a marketer can face. Research has shown that a quarter of mobile apps that are installed are never even used, and churn can exceed 50% for those that aren’t used twice within the first 12 hours after download. For marketers, […]

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