Content Creation

Why 2017 Is the Year of Bots [Video]
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Last week, while I was using a website’s chat feature to get some much-needed customer service, I realized something shocking: I couldn’t tell if I was chatting with a human or a bot. Before 2017, my notion of bots — and chatbots, specifically — was that they could only provide canned, basic responses before escalating […]

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You're Pregnant! Just Kidding. Here's the News You Missed This Week.
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Sometimes, I wonder if the internet can be boiled down to a single sentiment: “Oops.” That was certainly the underlying theme of some major news items this week, like the one our headline alludes to — more on that below. After all, the digital landscape is a setting that can be described at once as […]

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7 Examples of Email Signatures That Drive Conversions
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Email is still the workhorse of digital marketing. In fact, the number of emails sent and received per day total over 205 billion, according to The Radicati Group Email Statistics Report. There are no other marketing channels as effective and efficient as email — but there still might be a use for email your team is […]

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Thanks Live Chat, Messaging Will Take It From Here
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Automation is a funny thing. Too little is the enemy of efficiency. Too much kills engagement. Think about email. Automated email nurturing campaigns were the answer to individually following up with every single person who downloaded a piece of content from your website. In the name of efficiency, marketers queued up a series of emails […]

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The 27 Best Instagram Accounts for Design Inspiration
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Instagram has become a finely curated destination for gorgeous photos, videos, and visual content that all clamor for the best Likes and comments. It’s as if the urge to visit a modern art museum can now be satisfied from the comfort of our own homes — or bus seats, or lunch breaks. That is, if […]

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The Internet Had a Busy Week. Here's What You Missed.
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The drama of this week’s Apple event is hardly over. Despite many of the announcements having been leaked in the days leading up to it, the tech world is still positively a-Twitter about what was unveiled, and what will come of it. Many are wondering if the iPhone 8 models are really that different from […]

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The 6-Step Brand Build to Grow Your Business on a Budget
imdigest.net

In marketing, it seems like the word “brand” is used a lot — the leading brand, off-brand, personal brand … you get the picture.  But there’s often confusion around its meaning in business. What does it entail? Do I need to hire an expert? Branding is expensive, right? To that very last point, it doesn’t have to be. […]

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17 Data Visualization Resources You Should Bookmark
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Whether you’re writing a blog post, putting together a presentation, or working on a full-length report, using data in your content marketing strategy is a must. Using data helps enhance your arguments by making your writing more compelling. It gives your readers context. And, it helps provide support for your claims. That said, if you’re […]

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5 Pillar Page Examples to Get You Started With Your Own
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Earlier this year, a handful of my extremely bright and capable colleagues compiled a report on topic clusters: a method using a single pillar page as the main hub of content for a given topic. All of your content assets related to that topic link back to the pillar page — and to each other. Cool, […]

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How to Use Workplace Email Most Effectively
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**Sets alarm for 6am, checks email, goes to bed** **Wakes up to sound of alarm, turns off alarm, checks email**  Does this routine sound familiar? I can’t be the only one that is nearly attached at the hip to my phone, checking email constantly. For over a decade now, email has been only of the […]

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Facebook Is Seriously Cracking Down on Fake Accounts and Ad Spend
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Following its April 2017 white paper investigating the potential misuse of its platform, Facebook announced yesterday that it would be instituting new efforts to detect and block content — and accompanying ad spends — from fake accounts. It’s the latest result of investigations into potential use of the social network during the 2016 U.S. presidential […]

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How to Develop a Content Strategy: A Start-to-Finish Guide
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Whether you’re just starting out with content marketing or you’ve been using the same approach for a while, it never hurts to revisit your content strategy plan — to make sure it’s up-to-date, innovative, and strong. After all, you’ve got more competition than ever. According to the Content Marketing Institute, 70% of B2B marketers surveyed say […]

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7 Social Media Fails to Avoid in 2017
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Chances are you’ve witnessed a social media fail sometime in the past year. It usually results from a sense of urgency, or a miscommunication that ignores common sense, all for the sake of gaining attention. It’s true: Follow just a bit of poorly-advised posting on social media, and you, too, can create your very own […]

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How to Create a Content Marketing Strategy for Virtual Reality
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Customers are more inclined to engage with or purchase from brands they feel the strongest connection with. This isn’t a new development. What is new is the definition of the term “engagement” itself, or more accurately, what defines a customer’s engagement. For many customers today, an experience is inauthentic if it’s not interactive. Meaning, they […]

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How to Use Excel: 14 Simple Excel Tips, Tricks, and Shortcuts
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Sometimes, Excel seems too good to be true. All I have to do is enter a formula, and pretty much anything I’d ever need to do manually can be done automatically. Need to merge two sheets with similar data? Excel can do it. Need to do simple math? Excel can do it. Need to combine […]

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School days hd iPad Game
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Get a better view of the school sim with this dedicated high-resolution version for tablets!The prison from Hard Time has closed down and re-opened as a school, but the challenge to survive and thrive remains the same.

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Avoid This Rookie Marketing Habit to Get New Customers Faster
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A component of my publishing philosophy is: “Wanting to write something does not guarantee that someone will want to read it.” And it comes into play when you write the first marketing materials for your business — many new marketers get excited about a type of writing that doesn’t turn out to be engaging. The […]

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16 Email Subject Lines You'll Probably Want to Click
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I’d venture to guess you get tons of emails in your inbox every day. From coupons, to daily deal sites, to newsletters, to password resets, to your mother wanting to know when you plan to visit — it’s a lot to sift through, never mind actually open. So what makes you want to take that […]

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How and When to Use Direct Mail as Part of Your Inbound Marketing Strategy
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Direct mail regularly gets a bad rap as an exclusively outbound-focused tactic that doesn’t keep up with the ways buyers want to consume content. But in the right situations, direct mail could be a crucial differentiator in a world where 78% of consumers have unsubscribed from a company’s email list because the company was sending […]

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9 of the Best Free Video Editing Software to Try
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If you’re reading this blog post, chances are you already know you should incorporate more video content into your marketing. But like most new strategies, you might need to prove its ROI before you get budget. And that can be tricky, because to make a great video, you need a few things — like a […]

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7 Digital Marketing Strategies That Work: A Complete Guide
imdigest.net

There’s no question that, in the modern landscape, a big part of your marketing strategy is digital. Consumers and businesses alike are almost always online — and you want to be able to reach them and observe their behavior where they spend the most time. But when you’re growing a business, it seems like this […]

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