This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. Is your brand timeless or forgettable? What do people think of when they hear the name of your brand or see your logo?
We all do it: spend hours thinking of topics, craft artisanal headlines, and wait for the sudden influx of new customers to flood in after reading our blog masterpieces. Unfortunately, the sudden flood rarely happens. Too often, our ideal customers don’t find the content we release on our blogs.
Hear that? It’s the winds of change. As summer comes to a close and the sun starts setting a little bit sooner, many of you are taking a look at your website and thinking about how you can get more visitors and more leads out of your existing assets.
They say there’s such a thing as love at first sight … but even if that’s true, how successful do you think you’d be if you approached a total stranger and said, “Hey, I saw you. I am now in love with you. Wanna tie the knot?” Maybe I’m a skeptic, but I’m pretty sure […]
This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Think about your significant other for a moment. Think about the strong relationship you’ve established built on trust, patience, and understanding.
This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Salespeople live and die by quota attainment. Make quota consistently, and you’re a superhero. Miss quota a few months in a row, and every day inches you closer and closer to a performance plan.
This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. Allow me to make an assumption about you: At one time or another, you’ve done something because your friends were doing it.
This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Smart sales and marketing leaders know how important it is to collaborate with cross-functional teams. In a perfect world, the two teams would be working in tandem and complete harmony with one another.
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When it comes to promoting content and expanding a company’s reach, lots of shares is one of those metrics that every marketer wants to achieve. The more shares you get, the more traffic you get, the more leads you get … and so on and so forth. So while shares certainly aren’t the be-all-end-all for […]
This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. Once upon a time, salespeople used to tell customers what they wanted and why they wanted it. None of us needed the infamous Pet Rock from the 1970s, but millions of common stones poorly dressed up as pet […]
Lead nurturing is a critical part of a marketer’s job, especially in the B2B space. Forrester suggested that a B2B buyer’s journey could be anywhere from 65-90% complete by the time he or she contacts the vendor to move forward with a sale. This reality of a modern buyer’s behavior has added a layer of complexity […]
Harvard Business Review is a hallmark of high quality journalism. Each day, the folks at HBR.org publish five to seven pieces of top-notch content with a staff of fewer than 10 full-time digital editors and no full-time writers — and they have over four million unique visitors reading their content every month.
Think of the number of new posts entering our social feeds every hour, the number of search results that appear for each query we type, and the number of blog post headlines we skim through each day. How do people choose which ones to click on and which ones to ignore?
I’m guessing I read 500 headlines each day. I might skim 50 or so articles. And I go top to bottom on 5 or more. You? Maybe we’re in the same boat. We know all too well marketing changes at the speed of screen flicker. So we’re scouring blogs and any other content we can […]
Reading this headline, you might be thinking, “What is demand gen, and what does it have to do with what I’ve spent the last few years doing with my marketing strategy?” Don’t worry. Your instincts are dead-on. The marketing world is jam-packed with jargon, and yes, demand gen is yet another term to know.
This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. Dear recently graduated Millennial: Congratulations on your graduation! I understand you’re ready to conquer the world of advertising. I want to get to know you.
If you’ve ever planned an email marketing campaign, you might have wanted to pull your hair out at least once or twice. Maybe you didn’t have enough time to properly segment your lists, so you knew your clickthrough rate was gonna totally suck.
If you know me at all, you know that I do a lot of writing. A lot. I write content that is published widely on industry publications, because I consider it to be extremely important both personally and professionally. Content writing isn’t just something that I do on the side.
Not everyone who works in marketing imagined they’d end up here. Sure, some of us started as marketing majors in college, but many marketers have taken really different and interesting career paths to end up in our profession. Recently, there was a discussion on
Gone are the days where content marketing is a “nice to have” or an “experiment” with which to dabble. Content marketing budgets are increasing — in fact, 71% of marketers are getting more money thrown at them to grow their content marketing programs.