In his new book, The Marketing Performance Blueprint, HubSpot partner Paul Roetzer, shares a story from Anita Newton, Vice President of Corporate Marketing at Adknowledge. A few years ago, despite being a top-tier marketer in her mid-30s with an MBA and leadership experience at P&G, she was “a fossil” on account of her inability to
We’ve all been there. You spent countless hours conducting ironclad research for your latest infographic. You tangled with a designer over the minutest details. You struck the perfect balance between education and promotion in the finished image. You even squeezed the file into CMS-friendly dimensions, whipped up an embed code, and
It’s always interesting to see how the general theme across the most shared blog posts from the week changes from week to week. Last week, it seemed as though various aspects of using Twitter for marketing was the hot topic. This week, the most popular topic was optimization.