Content Creation

Talking the Talk: The Beginner's Guide to Designing a Chatbot Conversation
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Nothing will impact the way we communicate quite like chatbots. Whether you need to summon a Lyft, book a flight, or even test out a new shade of lipstick, it’s now safe to say, “There’s an bot for that.” By plugging into the messaging apps we already use to talk with friends every day, chatbots […]

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29 LinkedIn Tips for Professional Networking, Business & Marketing
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In April, LinkedIn announced it had reached 500 million members, making it one of the most popular social networks for professionals and one of the top social networks overall. But are you using LinkedIn to its fullest potential? With new social networks sprouting up constantly, LinkedIn is a platform that often gets underutilized or put […]

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Don’t Let Go of Expectations … Put Them to Work in Your Marketing
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We all know the potential trouble associated with expectations: If you expect something to turn out a certain way — and it doesn’t — you likely end up disappointed. Subsequently, traditional wisdom has advised that we let go of our expectations to soften the blow of disappointment and train ourselves to be content with the […]

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10 Ways to Distribute One Piece of Content (Besides Social Shares)
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Long gone are the days of the old publish-and-pray method of content distribution. And even if it ever did work — it was far from effective. Today, planning the actual distribution of the content you’ve spent so many hours and resources expertly creating is just as critical to your marketing strategy as the quality of […]

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8 Writing Tips I Wish I Knew Before I Started Blogging
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I wrote my first blog post two summers ago. And I wish I could erase it from the internet. Reading it is like looking at my middle school Facebook pictures — it’s almost too cringe-inducing. Maybe I shouldn’t be so hard on myself, though. I had just finished my freshman year of college, and the […]

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How to Make Your Google AdWords Ads More Impactful Without Spending More
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A simple question: would you rather have a bigger AdWords ad or a smaller AdWords ad for the same cost? Of course the answer is obvious — when it comes to advertising bigger is always better. So how can you go about making your Google AdWords ads bigger for the same (or maybe even a […]

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How to Create Compelling Content as an Amateur Writer: 7 Frameworks to Try
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Just over a year ago, my business partner and I bet the future and success of our company on content marketing. We dismissed our sales team and put all our efforts into SEO and content. As an engineer, I get the technical aspects of this process. I can use SEO tools to identify opportunities, I […]

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The 5 Best Messaging Apps for Marketing in 2017
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Remember only being able to send 1,000 texts each month? My mom definitely remembers our phone bills when I doubled that amount every week in middle school. Thankfully, companies created messaging apps to provide free and unlimited messaging, which was a refreshing solution for rigid text message limits and their lofty costs. But messaging apps […]

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How to Write a Press Release [Free 2017 Press Release Template + Example]
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When it comes to content, sometimes old school can be a good thing (namely, when it comes to old school rap or Throwback Thursday on Instagram). But when it comes to your company’s public relations strategy, being old school isn’t advantageous for your business or your brand.  Ten years ago, people still relied on morning papers for news. […]

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10 Examples of Successful Co-Branding Partnerships (And Why They're So Great)
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Who else loved baking brownies when they were a kid? My favorite part was drizzling the chocolate syrup on top as a finishing touch. As it turns out, one of my beloved childhood memories was a product of co-branding: Betty Crocker partnered with Hershey’s to include chocolate syrup in its signature brownie recipe. There’s something brilliant […]

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16 of the Best Landing Page Design Examples You Need to See in 2017
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How do you convince your visitors to take the plunge on your website? There are so many elements that a top-notch landing page needs, and making those elements the “best” they can be often depends on what your landing page goals are.  Take form length, for example. It’s just one of the many components you need […]

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6 Psychology-Backed Hacks for Making Engaging Videos
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At HubSpot, our one-minute Facebook videos usually receive more views than our longer videos. So how is it that our third most viewed video right now is almost four minutes long? Facebook will boost a video’s organic reach if it deeply engages viewers, so we knew our video needed to grip our audience from start to […]

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The Non-Perfectionist’s Guide to Noteworthy Blogging for Your Business
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The fear of criticism … It can certainly discourage you from writing in the first place, and it also can disguise itself as perfectionism when you do attempt to create content for your business. If you delay publishing your writing — while you try to improve your content before anyone else reads it — you […]

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The 2017 HubSpot Blog Redesign: A Detailed Look At What's New
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I have a long, interesting relationship with the HubSpot Marketing Blog. Before I became editor, I was a full-time writer for this blog. And before I was a writer for this blog, I was a guest contributor to this blog. And before I was a guest contributor to this blog, I was a fan of […]

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How We Booked Over 200 Meetings With a Single Email Send
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Here at HubSpot, when we decide we really like something, we go all-in. That includes things like email personalization, a global presence, and seasonality in our marketing. So when it came time for the Latin America Marketing team — or LatAm — to strategize an email marketing experiment, we wondered if there was a way […]

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18 Hidden Snapchat Hacks & Features You'll Wish You Knew About Sooner
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Snapchat, the one-to-one messaging app with more than 160 million daily active users, has earned a reputation for fast growth and innovation. But despite its success, it isn’t the most user-friendly app I’ve ever played around with. Many of its best features are buried so deep in the app that a lot of people don’t […]

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Bored with Your Blog? These 10 Tips Will Make You Fall in Love Again
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Content marketing is a long game. In one way, that’s excellent — because all of your lazy or undisciplined competitors are going to drop out. In another way, it sucks, because we all have days when we’re lazy and undisciplined. In the early days, we can get by on adrenaline and enthusiasm. But as the […]

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The Future of Social Media Is Here: These Are the Trends You Need to Know
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It’s time we talked about how you’re using social media. That’s right, this is an intervention. We’re concerned about what you’re doing, and more importantly what you’re not doing. Your lack of adoption of new channels. Your total disrespect of mobile first users. Your reluctance to try video. Your fear of spending money on social […]

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37 Ways to Rock Your Content
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Sometimes, content marketing is a numbers game. And this week on Copyblogger, we have lots of ideas for well-defined, specific actions you can take to improve your website and create some excellent content. Specifically, we have 37 ideas. On Monday, Stefanie kick-started our week with a nifty little process to turn one lonely content idea […]

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Avoid the Summer Slump: 3 Tips from Growth Marketing Experts
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What was the last great idea you had for growth?  No matter how skilled a marketer you are, sometimes we all get into flat-growth slumps. Even a year that started out strong can devolve into a mediocre one, especially during the summer. It can be tough to keep coming up with new ideas that lead […]

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How to Turn One Content Idea into a Fascinating Four-Part Series
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Sometimes it’s really helpful to prepare multiple pieces of content in advance. You might be: Launching your website and need to have articles already published on your blog Taking a vacation and need to have your content scheduled before you leave Looking for new ways to execute your content marketing strategy But how do you […]

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