Content Creation

The Best Time to Post on Instagram, Facebook, Twitter, LinkedIn, Pinterest, and Google+ [Infographic]
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Social media is one of the best ways to amplify your brand and the great content you’re creating. But it isn’t enough to just post content to social whenever you feel like it. Some times are better than others. So, which one is best? Unfortunately, there’s no perfect answer. Different businesses may find different days […]

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AI and Big Data Are Changing Our Attention Spans
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What catches your attention? The business of answering that question attracts hundreds of billions of dollars every year. As long as there have been things to buy, there’s been a market for human attention. Long ago, capitalizing on human attention consisted of little more than the call of a street vendor over the din of […]

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15 of the Best Email Marketing Campaign Examples You've Ever Seen
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On any given day, most of our email inboxes are flooded with a barrage of automated email newsletters that do little else besides giving us another task to do on our commutes to work — namely, marking them all as unread without reading, or unsubscribing altogether. But every now and then, we get a newsletter […]

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Better Content, Better Websites, and a Little Inspiration
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On Monday, Brian Clark kicked off a new series of quick copy tips. These are short, powerful techniques that can make your copy more persuasive and get you to your goals faster. This time, Brian taught us about the Proclamation Lead — a way to cut through the clutter and start your content with a […]

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What Happens When You Make Gated Content Free?
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Whether you love ‘em or hate ‘em, chances are, you have an opinion about forms. Trust us — they’re not evil. We still use them, and still believe that many marketers should continue to do so, too. But truth be told, the “Should we gate our content?” question has been flying around HubSpot for a […]

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How to Get More Followers on Instagram: A Guide to Earning Your First 1,000 Followers
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You might already know that Instagram is a growing channel that lets individuals and businesses alike expand their brand. For businesses especially, it’s a way to humanize your brand, recruit future employees, showcase your product and company culture, delight customers, and generate new business. But here’s the deal: Unless you’re famous, it’s really hard to […]

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10 Often Overlooked Website Mistakes that May Harm Your Business
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At a local WordCamp recently, I critiqued websites from a group of volunteers during a site clinic session. While I noticed a number of common mistakes — like extra-loud, auto-play videos and other distractions — one of the weird things that stood out was how many real, substantial businesses had problematic web hosting and domain […]

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Capture and Hold Audience Attention with a Bold Proclamation
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If you’ve studied copywriting, you know the purpose of the headline is to get people to click and start reading. And your opening copy needs to continue that momentum all the way to the offer or conclusion. One way to do that is to make a bold, seemingly unreasonable assertion in your title or headline. […]

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3 Ways the ‘Cruise Ship’ Model Invites Your Audience Aboard
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Recently, my wife and I went on our first cruise. Even though we didn’t have an inkling of what to expect, we now have what we’re calling “Cruise Fever.” We plan on being repeat customers for the same cruise line — and wouldn’t even consider another. Why? It’s all due to the completely satisfying experience […]

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How We Generated 1 Million Facebook Video Views: A HubSpot Experiment
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Gone are the days when social media publishing and engagement could be tacked onto the daily responsibilities of an intern — as were many of the first roles in social media. Today’s growth-minded organizations need a team of people ideating, creating, publishing, and promoting content on social media to drive meaningful returns on investment — […]

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Expand Your Content Marketing Toolkit
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On Monday, our friend Jon Nastor shared the top tips he’s learned from conducting more than 350 podcast interviews in two years. He has a lot of solid advice here on how to better prepare for your interviews — without making your content stiff or robotic. On Tuesday, our editorial assistant Will DeWitt revealed how […]

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How to Do ABM Without Selling Your Soul
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Mayo on a sandwich. Hot sauce on a taco. Hot fudge on a sundae. All things that — when used correctly — make the thing they complement way better. But If you use too much of any of them, or use them in the wrong context (hot sauce on a sundae? No thanks.), or simply […]

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How to Write a Video Script [Template + Video]
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Movie producers and inbound marketers aren’t that different when it comes to creating and editing video content. We’re both telling a story, and whether that story is about a protagonist or a product, we’re both trying to captive our audiences and make them believe in the story we tell. What happens at the end of […]

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Agenda | Grow with HubSpot Sydney 2017
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Registration & Keynotes Marketing & Sales has Changed 7:30 am – 8:30 am – Registration, Coffee & Breakfast Sign in and grab some coffee and light breakfast! Meet some of your fellow marketers and salespeople before we get started. 8:45am – 9:15 am – “Marketing & Sales Has Changed” by James Gilbert, HubSpot We’ll cover how to adapt […]

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How to Focus: 5 Ways to Overcome Distractions at Work
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When I was a sophomore in college, I developed a terrible addiction to Facebook. By the time finals week arrived, I couldn’t go 30 minutes without a dose of dog videos. I was officially distracted. And after a week of all-nighters, I realized my attention span was inferior to a squirrel’s. Checking my RescueTime dashboard […]

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How to Build a Better WordPress Website … One Week at a Time
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What is the key to building a better website? Well, you first need an idea. And it needs to be useful. Next, you need to start with the right stuff, the right raw materials. You clicked on the headline of this post, so perhaps you’re already using WordPress or strongly considering it. Good choice. Continue […]

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6 Viral Video Marketing Examples That Will Never Get Old
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Oh, hi there. Have you heard the news about video? It’s becoming really important for marketers to use. Imperative, even. Perhaps mandatory. “Sure,” you must be thinking. “And in other news, the sky is blue.” Okay, we get it. You know how important video is. That much is clear. In fact, 94% of marketers plan to add […]

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What You Missed Last Month in Google
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For many things in life, it seems like there’s a weather analogy. A happy disposition is often described as “sunny.” Something foreboding could be said to “cast a cloud” on someone. And, according to MozCast, indications of a big change in Google’s algorithm can be described as “hot and stormy.” That’s not bad news for […]

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How We Increased Sales Opportunities 4X With Video: A HubSpot Experiment
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Let’s talk about a trend, shall we? Think about the number of times in the last week when you’ve read something on Facebook. Now, compare that to the number of times you’ve watched something on Facebook. Those numbers are probably pretty staggered toward video, right? And if so, you’re not alone — right now, there’s […]

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Practical Tips to Move You Toward Your Content Marketing Goals
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This week is all about good, old-fashioned pragmatism. It’s about the specific tactics you can use to start getting the results you’re looking for — sooner rather than later. On Monday, Stefanie Flaxman gave us some suggestions on timing when you want to approach that busy influencer with your killer idea or humble request. On […]

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Is Facebook Messenger the New Email? 3 Experiments to Find Out
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Let’s just come out with it: Email is becoming less effective for marketers. It might not be dead yet, but it’s not exactly the shiny new channel it used to be. Just think about your own inbox — how many marketing emails are you subscribed to that you delete without opening? We thought so. It […]

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