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In Copenhagen for all intents and purposes everyone rides a bicycle. if you want like a genuine Copenhagener, you can lease a bicycle and cycle around and explore the region on two wheels. We have promised our self that our shop, should be beneficial for both our customers and the environment, therefor we only have […]
Today’s consumers usually start shopping in an online store by typing the desired item in the search tool. Shoppers have learned that most sites are too large to simply browse … The post Evaluating Site Search on Target, Walmart, and Amazon appeared first on Practical Ecommerce.
Should manufacturers and distributors that sell primarily to other businesses invest in social media? Today most businesses utilize Facebook, LinkedIn, Twitter, Google+, and Pinterest. But, many lack a strategy for … The post B-to-B: 7 Reasons to Invest in Social Media appeared first on Practical Ecommerce.
In “Evaluating Site Search on Target, Walmart, and Amazon,” I reviewed site search for the three retailers using the term “ipad mini retina.” I went directly to those sites as … The post Searching ‘iPad Mini Retina’ on Google, Comparison Engines appeared first on Practical Ecommerce.
I look at a lot of online stores in the context of my profession. I shop online and am involved with many companies as they plan a new or upgraded … The post 20 Tools, Tactics to Improve Online Merchandising appeared first on Practical Ecommerce.
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As B-to-B online revenues approach $1 trillion per year, there are still many wholesale distributors who are hesitant to aggressively sell their products online. I frequently ask executives in the distribution … The post Distributors Beware of AmazonSupply.com? appeared first on Practical Ecommerce.
In “Distributors Beware of AmazonSupply.com?,” my previous article, I suggested that wholesale distributors recognize the threat presented by Amazon in the B2B marketplace and find ways to compete. This article … The post How B2B Distributors Compete with AmazonSupply appeared first on Practical Ecommerce.
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It feels like there’s never enough time, money or headcount to do marketing testing and optimization “right.” The BIG WIN in our marketing experimentation, whether it is conversions, revenue, leads, etc., never seems to come quick enough. I’ve been there with you. However, after running 33+ tests in 18 months with our team, I can […]