Ecommerce

eBay startups: the businesses created from 15 years of ecommerce
imdigest.net

Then they sat down with a whiteboard to work out how to make a living. John, 58, was interested in hardware and tools, while his wife was into gardening. Both thought ecommerce, then in its early days, had great potential. So Bamford Trading – a one …

4
Like
Save
Enhanced E-Commerce, Enhanced Actions
imdigest.net

A new feature, Enhanced E-Commerce, allows Universal Analytics users to dig deeper into their e-commerce data in order to better their marketing efforts. For Google Analytics users that manage or interact with e-commerce sites, e-commerce tracking isn …

2
Like
Save
Landing Page Optimization: 5 factors that lead to (and prevent) conversion
imdigest.net

Tweet Anytime we share research about overall conversion rate benchmarks, I give the same caveat – while it’s helpful to understand conversion rates for your peers, the bigger question you must ask yourself is how to improve conversion rates on your own landing pages and in your own funnels.   Is there a methodical way […]

0
Like
Save
A New Kind of E-Commerce Adds a Personal Touch
imdigest.net

The sort of shopping offered by Stitch Fix is still a tiny slice of the overall e-commerce pie, which the research company eMarketer predicts will increase by 20 percent in 2014, to $1.5 trillion globally. With this kind of rapid growth, many tech …

10
Like
Save
The 7 Mistakes Entrepreneurs Make When Launching an Ecommerce Startup
imdigest.net

As we continue to rely on technology for its simplicity and convenience, everything from books to cars are now available online. And many entrepreneurs are jumping on this wave, because when done correctly, ecommerce sites can provide a crucial …

7
Like
Save
Ecommerce Key for Manufacturers and Distributors
imdigest.net

Many B-to-B companies are still not aggressively pursuing ecommerce. Most have an online presence — in fact, an extensive one. They likely have a corporate …

5
Like
Save
Ecommerce Marketing vs. Shopper Annoyance
imdigest.net

As an online merchant, you have an enormous number of marketing tactics and tools available to convince shoppers to purchase your products. Here are some …

9
Like
Save
B-to-B Ecommerce: How to Implement, Improve
imdigest.net

The number of mid-size manufacturers and distributors implementing initial ecommerce projects is rapidly increasing. Manufacturers are utilizing ecommerce to reach new markets, bring products to …

2
Like
Save
Driving B-to-B Ecommerce with Personas
imdigest.net

In “Ecommerce Key for Manufacturers and Distributors,” I addressed some of the challenges that manufacturers and distributors face as they grow their ecommerce operations. In …

10
Like
Save
Local Businesses Migrating to Ecommerce
imdigest.net

Local businesses with brick-and-mortar stores have not been early adopters of ecommerce. But, with the proliferation of mobile devices and with changes in how consumers …

9
Like
Save
Brand Manufacturers All In for Ecommerce
imdigest.net

I attended the “IRCE Focus: Brands & B2B” conference in New York last week. There were many presentations that covered both B-to-B and direct-to-consumer ecommerce …

8
Like
Save
12 Keys to a World-class Ecommerce Company
imdigest.net

What makes any company stand out from the crowd? Is it the products? Customer service? Profitability? Growth? Something else? Many observers would answer all of the …

3
Like
Save