Email Marketing

Introducing StudioPress Sites: WordPress Made Easy … Without Sacrificing Power or Flexibility
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From 2010 through 2015, we at Rainmaker Digital built at a furious pace. Most of that effort was directed at development of the Rainmaker Platform. During that entire time, StudioPress.com worked tirelessly in the background to bankroll our bootstrapped effort to create a full marketing automation platform without outside investors. And it worked. That said, […]

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‘What Kind of Content Should I Create?’
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Last week, we talked about how to really understand who is in your audience. This week, we’re shifting into what kind of message they want and need from you. Brian kicked off on Monday with a piece of classic marketing advice (exemplified by a classic American comic film): It’s not enough to just know your […]

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The Art of Seductive Content Marketing
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Phil Connors is having a bad day … over, and over, and over. The arrogant Pittsburgh weatherman has once again been sent to cover the annual Groundhog Day event in Punxsutawney, Pennsylvania. He soon discovers that visiting once a year wasn’t all that bad, given that he’s now living this particular Groundhog Day again, and […]

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The One-Two Punch of Authenticity and Strategy
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We all know how we feel when we run into creepy, pushy salespeople, right? Manipulated, pressured. Slimed. In fact, the last thing we want to do is make a purchase from that person. High-pressure salesmanship rarely works online. It’s so easy to just click away. That’s the promise of content marketing — to deliver a […]

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Let’s Get the Strategy Party Started
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Last week, Brian Clark announced he was going to be joining us regularly this year on the blog. On Monday, Brian actually came back to the blog. (We’re very happy.) He offered us a post that outlines three simple steps to crafting a content marketing strategy that works. Since “simple” steps aren’t necessarily “easy” steps, […]

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Why Your Greatest Asset May Be Slowly Eroding (and How You Can Rebuild It)
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“Why are we sending this email to this list again?” Kim asked. I was incredulous. “Umm, because we never sent it a first time,” I thought to myself. Still, before responding, I decided to check. Glad I did. It turned out we had indeed sent the same information to the same email list a week […]

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4 Creative (and Aboveboard) Ways to Improve Your Search Engine Rankings
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Promoting your content has clear short-term benefits — like attracting new readers, social shares, and comments. But did you know it’s also a critical part of your search engine optimization strategy? Even the best on-page SEO efforts don’t work as well if no one links to your site, so one of your biggest jobs is […]

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Get Back to Basics to Crush It in 2017
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One week from today, Copyblogger turns 11 years old. In some ways, it feels like only yesterday that I came up with the concept for this blog in December of 2005 and launched it the next month. Except that I was 38 at the time, and now … I’m not (ahem). There was plenty of […]

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20 Types of Evergreen Content that Produce Lasting Results for Your Business
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I’m sure you’ve heard this stat: more than two million blog posts go live every single day. And that’s just talking about blogs. You don’t even want to start contemplating total online content including emails, landing pages, product pages, podcasts, and social media. Standing out in the deluge is harder than ever. Even for established […]

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Copyblogger’s Holiday Buffet Edition
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You know how holiday buffets are … you take a little bit of cheese, and then another kind of cheese, and then four more kinds of cheese, then squeeze six desserts onto the plate, and finally you take a tiny square of Jell-O because it’s basically a vegetable? No? Just me? ANYWAY. This week we […]

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Conventional Writing Wisdom You Can Ignore, Effective Immediately
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Ever heard the term negativity bias? Briefly stated, it means that we’re wired to notice things that suck far more than things that rock. I had a hilarious (and productive) example of this when I asked this question on Twitter: Twitter hive mind: What's yr fave piece of terrible advice for writers / content markters? […]

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Getting Ready for a Powerhouse 2017
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Am I jumping the gun a little bit? 2016 is still right here, after all. Staring me in the face. Let’s just call it getting a head start. On Monday, I launched a new series for the blog and the podcast … which I’m calling the 2017 Content Excellence Challenge. It works like this: Every […]

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Lessons on Business and Life from the ‘Zen Master of Marketing’
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This week’s guest is a visionary strategist for the digital age. She helps brands reach the next level by leveraging digital opportunities to drive meaningful results. She is Shama Hyder (aka the “Zen Master of Marketing”), and she is a Digital Entrepreneur. In this episode, Shama walks you through her journey as a digital entrepreneur […]

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How to Write a High-Value Lesson Plan that Makes Your Course Easy to Sell
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The demand for online education is exploding. The global market for online courses is estimated around $107 billion. A mind-boggling figure, right? Imagine stuffing one-dollar bills into a 53-foot truck. Depending on how crumpled your bills are, you’d need around 1,000 trucks stuffed up to the roof to transport those 107-billion dollar bills. Would you […]

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The Keys to Launching a Successful Online Course
imdigest.net

Hey there — welcome back to the Copyblogger Weekly! We’ve had a lot to say this week about online courses. On Monday, Pamela Wilson talked about some of the surprising ways you can profit from launching your course. On Tuesday, Henneke gave us some specifics on how to write a high-value lesson plan to make […]

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2 Key Factors that Distinguish Satisfying Content from Forgettable Ideas
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Have you ever read a blog post, listened to a podcast episode, or watched a video and thought: “I kind of get what this person is saying — and I think I agree — but it’s difficult to follow their main points. The content feels incomplete.” When content consumers have reactions like that, it delays […]

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Take Courage: Get Some Entrepreneurial Bravery This Week on Copyblogger
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Hey there — welcome back to the Copyblogger Weekly! I was recording a podcast interview this week, and during the conversation I realized how much of business comes down to “putting one foot in front of the other.” From the outside, it tends to look like your favorite business owners or content marketers have everything […]

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Struggling to Write for Technical Experts? Try These 3 Powerful Content Marketing Practices
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Engineers and other technical experts take to the web to educate themselves on their options now more than ever before. When sifting through online content, engineers and other experts in their fields want facts, not a hard sell. They’re conducting serious research. In fact, according to a study by CEB in partnership with Google, 57 […]

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The Book is Launched! Now What?
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Despite some challenges surrounding her launch, Pamela’s book has been released into the wild and has garnered positive reviews. What’s next? Pamela and Jeff convene one last time to look back on where Zero to Book started and discuss the launch and long-term plans for Pamela’s new book on content marketing. They share insights about […]

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The Smart and Simple Framework for Finding the Right Pricing Model for Your Membership Site
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Building profitable membership sites is one thing we know a lot about at Rainmaker Digital, and one question we often receive is: How do you create the right pricing for a membership site, especially one that is just launching? Even sophisticated online entrepreneurs struggle with that question. And while there are many ways to optimize […]

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Getting More Traffic, Links, and Shares to Your Content
imdigest.net

“Help! No one is reading my content!” We have some thoughts … Whether your site is big or small, we all want more engaged visitors who are reading, watching, and listening to our content. In this 23-minute episode, Sonia talks about: The smartest place (usually) to send paid traffic How to generate the “signals of […]

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