Email Marketing

How to Write 16 Knockout Articles When You Only Have One Wimpy Idea
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Serious content creators know that each article they publish is a piece of a larger content marketing arena. But the thought of generating content ideas on a regular basis often knocks us out before the opening bell even rings. It can be difficult to consistently write exceptional content that encourages visitors to stick around and […]

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Want to Sharpen Your Writing Skills? Try This Fun Challenge
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Does this ever happen to you? You read something from one of your favorite writers — maybe it’s a blog post, or a scene from a novel, or an essay on Medium. You’re caught up in the words. The way that writer spins and turns the language, shaping what you see and feel as you […]

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Insights on Business and Community from Two Intense Days in Denver
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Hey there — welcome back to the Copyblogger Weekly! I’m writing this the night before I fly back home from Denver, Colorado, where we held our live Digital Commerce Summit last week. I had the pleasure of teaching a small workshop on Wednesday and then switching gears to give a conference keynote on Thursday. Every […]

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Behind the Scenes at Copyblogger: Our New Email Approach
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Here’s a great problem to have: Producing so much high-quality content that your audience gets overwhelmed. But the thing is … it’s still a problem. Today, Sonia Simone and Pamela Wilson take you behind the scenes to look at the development of our new weekly email roundup — Copyblogger Weekly. We’re putting this new approach […]

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The Two Sides of the Persuasion Coin
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Remember the classic Saturday Night Live sketch? Is it a dessert topping? Is it a floor wax? It’s both! This week, we’ll look at two seemingly very different sides of the marketing and persuasion coin. One side features traditional sales and marketing techniques; the other shows a more educational, audience-building angle — sometimes called a […]

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Email, Belonging, and the Compelling ‘New’ Element of Persuasion
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(Tap tap … Is this thing on?) Oh, hi! Welcome to the new Copyblogger Weekly … also known (to me) as our Firehose Management Protocol. The Weekly came from a message we heard from our subscribers: I love you guys but … holy guacamole that’s a lot of emails. And, as a person with Way […]

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Get More Clients With Smarter Email Marketing
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Are you a freelancer, consultant, or other provider of professional services to clients? If so, smarter email marketing strategies will get you more clients, and more importantly, better clients. You know, the ones who value your expertise and effort and happily pay your fees. Before I began Copyblogger in 2006, I started and ran three […]

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Marketing Your Book All the Way to the Bestseller Lists, with Jay Baer
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In this podcast episode, Chris Ducker sits down with Jay Baer to learn exactly how to become a New York Times bestselling author! Get your notebooks ready! Book marketing is a topic that has come up a lot for me lately. As many of you know, I’ve just wrapped a book that has been traditionally […]

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Here’s How to Find the Right Mix and Fine-Tune Your Offer
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Have you ever wondered if your strange collection of skills and interests could be woven together to build a profitable business? If you have, you’ll love today’s Hero’s Journey article. Lauren Pawell is a rare breed: she has a background in development and marketing. That’s a combination you don’t see every day! Some people might […]

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2 Essential Elements of Irresistible Content
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I once asked on social media: What’s your biggest challenge when creating compelling content? I didn’t treat it as a poll with various challenges. I wanted pure, unfiltered responses. And the number one answer was: Keeping it original and interesting. So, let’s talk about that today. Meaning + fascination The two elements that lead to […]

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You Are Not Allowed
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In this new podcast on Rainmaker FM, you’ll learn how to use one of the most powerful — and counterintuitive — online marketing techniques to increase your online sales. It is natural for online marketers to do whatever they can to increase the reach of their audience. It makes sense: the larger your audience, the […]

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How to Create Courses to Monetize Your Brand, with David Siteman Garland
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In this episode of Youpreneur FM, Chris Ducker sits down with mediapreneur David Siteman Garland to talk about online course creation. With the rise of content marketing in the last few years, the amount of information you can find online has been growing exponentially. You no longer have to pay for most information — it’s […]

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The Most Powerful Way to Persuade
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He’d been on the job just two short weeks. Two weeks at the most prestigious publication in his industry, and he was already on the brink of bringing The Entire Machine to a halt. With a thud, not a screech. With a Wednesday article deadline looming, on Monday morning he had nothing but the few […]

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Page Templates Tested: How a few UX tweaks to 45 template pages generated a 52% increase in leads
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Does UX really make that much of a difference? Besides being an important business question, there’s an entire industry of UX professionals who count on it making a difference. Sure, intuitively, we think it will. And there’s even survey data to support it. But what about at the company-level? Has anyone been able to measure […]

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Make Content Magic with Deliberate Imitation and a Simple Kitchen Timer
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Your target audience isn’t interested in reading 5,000 articles from you. They’ll read one and decide whether or not to stick around. If the article’s message resonates with them, they might read a second, maybe a third. And then they’ll naturally subscribe to your email list or sign up for your membership site to stay […]

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3 Questions that Can Haunt Creative Professionals
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Sonia’s back on the podcast this week with suggestions on how to address three challenges that pop up often in our communities. When we’re talking with creative professionals, and content marketers in particular, we’ve noticed certain challenges that come up again and again. In this 22-minute episode, Sonia Simone is back on Copyblogger FM to […]

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How to Craft a Marketing Story that People Embrace and Share
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You’re telling a story. Whether you know it or not, or intend to or not … you absolutely are. Everything you do to market your business is another paragraph, page, or chapter in the story people hear from you. And the story people hear is the one they act (or don’t act) on, and repeat […]

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Jerod Morris on The Everyday Innovator
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This week, Jerod Morris and Chad McAllister of The Everyday Innovator have a fascinating conversation about the connection between product management and content marketing. In this 40-minute episode, Jerod and Chad discuss: What content marketing is How content marketing and product management are similar Applying content marketing to product management Subscribe in iTunes to Listen […]

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8 Incredibly Simple Ways to Get More People to Read Your Content
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Your precious words. You know they’ve got to be right to attract the audience you want. You’ve slaved over them, carefully crafting each phrase. You finally hit “publish,” and what happens? Nobody reads them. No comments, no tweets, no sharing on Facebook. It’s enough to send a writer into deep depression and wipe out motivation […]

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A Beginner’s Guide to SEO that Works
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On this week’s episode, we’re joined by Rebecca Gill of Web Savvy Marketing. She is a WordPress developer, an SEO consultant, and a general business consultant. She’s an active member of the WordPress community, participating as a WordCamp speaker, podcast guest, and SEO educator. Her company, Web Savvy Marketing, was founded in 2009 and is […]

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How to Give and Get Exceptional Testimonials, Part One
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In an age where we’re faced with too many choices, testimonials help us trust enough to make a decision to buy. Are you using this powerful tool in your business? Testimonials work because you’re not tooting your own horn — others are doing it for you. In this episode, Pamela Wilson sits in for Sonia […]

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