Email Marketing

4 Practical Ways to Benefit from Impostor Syndrome
imdigest.net

So, you’ve landed a new, big-time content marketing client. Exciting times! It’s the type of client you’ve wanted for ages, and finally, you’re getting your chance. You’ve scheduled your first meeting with her. And that’s when the voices in your head start up: Who are you kidding? You’re not good enough for this client. Jane […]

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3 Grim Realities about Online Authority that Will Make You Smile
imdigest.net

You’ve heard the whispers, haven’t you? “The internet has too much content already. You can’t get anyone’s attention with content marketing anymore.” I beg to differ. Sure, the internet is a vast sea of content. And the water level rises every day. But so does the discernment level of the average content consumer (read: all […]

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The Friendly Way to Adapt Your Content Like a Flexible Yoga Instructor
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Restorative yoga is a gentle, passive practice that promotes relaxation in the body. The other day at the start of my weekly restorative yoga class, our instructor asked us which areas of the body we’d like to focus on that day. A few other regular students shouted out, “Shoulders! … Lower back! … Psoas!” However, […]

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Data Analysis 101: How a nonprofit used data to secure a critical business decision and help find 125 missing children
imdigest.net

We all have decisions we’re trying to drive. It may be getting budget approval from your manager. Or, selling a client on a campaign. It could be getting venture capital funding, or signing up the right business partner. Our effectiveness in securing these decisions can have a significant impact on our success. And one way […]

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Rainmaker Rewind: The Story of StudioPress Founder Brian Gardner
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We’ve got a special treat for you on Rainmaker Rewind this week: the premiere of StudioPress FM, hosted by StudioPress founder Brian Gardner and Vice President of StudioPress Lauren Mancke. Each week, they’ll help creative entrepreneurs build and grow powerful digital businesses. In this episode, they dive into the story behind StudioPress and the world […]

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How to Dig Deep and Discover the Treasure in Your Niche
imdigest.net

Let’s take a moment to sing the praises of counterintuitive moves that propel our businesses to a whole new level. Every so often, you try something completely different. And every so often, it really works. Take Jelle Annaars, for example. Jelle has spent years offering copywriting services to a long list of clients. But when […]

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Rainmaker Rewind: How to Add Images to Your Book with a Professional Illustrator
imdigest.net

This week on Rainmaker Rewind, D.J. Billings, a.k.a. Sparky Firepants, joins Pamela Wilson and Jeff Goins on Zero to Book to explore the world of book illustration. Billings is an illustrator who’s worked with big names like Nickelodeon and MTV. He’s currently creating illustrations for Pamela’s book. And, as always, be sure to check out […]

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Get Advanced Training and the Opportunity to Be Certified by Copyblogger (Open 1 Week Only)
imdigest.net

Content marketing is exploding right now — and we’re working hard to meet the needs of the market. We create new educational content each week here on Copyblogger. And we offer advanced content marketing training in our Authority program. But for an elite group of professional writers, we offer our most advanced training: the Copyblogger […]

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Writers: Discover How to Step Up Your Game with Our Free Ebook
imdigest.net

We love writers around here. Have you noticed? Professional writers. Aspiring writers. Struggling writers. Successful writers. Writers of all kinds! To show our appreciation, we put together a free ebook for writers called WORD. Because in our experience, writers are also readers, so an ebook seemed like the perfect delivery system for our information. We […]

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4 Places Writers Leave Money on the Table
imdigest.net

Sales copy, web copy, de-jargonized annual reports, useful blog posts, engaging email newsletters, podcast scripts, ghost-written business books … when it comes to content that writers are paid money for these days, the list is long. But is no one knocking down your door asking for your expertise? Are prospects unaware of how you’re able […]

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3 Simple Ways to Bust Stereotypes and Craft a Remarkable Message
imdigest.net

On the snowy, northeastern Christmas of my 11th year, our parents gathered all five kids around the kitchen table to deliver the news. We were moving to San Antonio, Texas. I was devastated. Texas? I imagined what our new home would look like. We’d be miles from any neighbors — who would all look like […]

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Try the Rainmaker Platform for Free (No Credit Card Required)
imdigest.net

A lot has happened since we launched Rainmaker two years ago. What started as an easier, more secure, and maintenance-free way to build a powerful website has become a complete digital marketing and sales solution. The website aspects of the Platform are even more powerful, and are now complemented by integrated email, marketing automation, an […]

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3 Unexpected Ways Writers Deliver Value (So They Can Charge More)
imdigest.net

In today’s world, the writer runs the show. Not just any writer, of course. The pennies-a-word scribe may barely scrape by. But the quality professional writer — the writer who demonstrates high value and trust from the moment of first contact all the way through to delivery of the final word — that person writes […]

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What’s the Difference Between a Professional Writer and a Content Marketer?
imdigest.net

I’ve been a writer for a long, long time. I’ve written something every day for around 30 years now. (Okay, I took about a week off when I had a C-section.) I’ve been a content marketer since 2004, even though we didn’t call it that back then. These days, I’m a Chief Content Officer — […]

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Rainmaker Rewind: Announcing a Breakthrough Educational Collaboration between Copyblogger and U.C. Davis
imdigest.net

This week on Rainmaker Rewind, Sonia Simone shares an exciting announcement on Copyblogger FM that you don’t want to miss. James Garvin of U.C. Davis joins Sonia to chat about the evolution and future of online education, as well as a new collaboration between Copyblogger and U.C. Davis! And, as always, be sure to check […]

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The 7 Things Writers Need to Make a Living
imdigest.net

If you’re a writer, you might have heard this most of your life: People don’t make a living writing. You should find something practical to do with your life. Smart, capable writers grimly pass around war stories on Facebook. Penny-a-word assignments, clients who don’t pay, disdain for our craft, and disrespect for our profession. And […]

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Freelance Writers Share the Surprising Keys to Their Successful Careers
imdigest.net

We talk about the lives of professional writers and content marketers a lot on these pages. And we’ve done our fair share of interviews with well-known writers and top-notch content marketers. But what about those writers whose names you may not know, but who have discovered the secrets to running profitable freelance writing businesses? We […]

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Podcasting Defined in 60 Seconds [Animated Video]
imdigest.net

Perhaps you’ve reached a stage in your business where you are ready to do something new. You have a story to tell or education to share, but you’d like to do more than just writing. Or, you may feel that your audience isn’t growing as quickly anymore. If you relate to any of those scenarios, […]

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5 Lessons Learned from a SaaS Home Run
imdigest.net

Laura Roeder is known for putting together agile companies that put the customer first — including her current hit, Edgar, a SaaS (software as a service) product that hit a million dollars in revenue in its first year in business. She excels at “keeping it simple” — maybe because she ran ultra-successful online education companies […]

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Rainmaker Rewind: Microsoft Just Bought LinkedIn. Here’s Everything You Need to Know
imdigest.net

This week on Rainmaker Rewind, Sean Jackson, Jabez LeBret, and Mica Gadhia have a conversation about the recent acquisition of LinkedIn by Microsoft for $26.2 billion. In this up-to-the-minute episode, you’ll hear The Missing Link team share their thoughts about this announcement and what it means for you. And as always, don’t miss out on […]

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What It’s Really Like to Start an Ultra-Successful Company: Meet Moz’s Rand Fishkin
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Rand Fishkin is known for founding an incredibly successful company — while keeping an unwavering commitment to his core values. You may have noticed, if you look around at the general business landscape, that a lot of successful founders are a bit cocky. They tend to overestimate the role of their own genius in their […]

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