Email Marketing

How to Craft Winning Pitches for Your Service Business
imdigest.net

I have an affinity for service businesses. I love when people: Recognize that they possess specific skills that can help others Invest in training that will help them succeed Offer their expertise and problem-solving abilities in exchange for money But I don’t love when these driven individuals make a certain mistake that invites unnecessary frustrations […]

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Membership Sites Defined in 60 Seconds [Animated Video]
imdigest.net

Let’s imagine you’ve published more than 100 articles on your website and you have 500 subscribers. Many of those articles drive substantial traffic to your site, and you’ve published 12 guest blog posts on other websites. Those guest posts also drive traffic and help you gain subscribers. About once a month, you get an invitation […]

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Are You Cheap or Are You Exceptional? How to Price Your Services
imdigest.net

The success of your service-based business will be built on the bedrock of how you answer this one simple question: Do I want my services to be perceived as economical — or exceptional? It seems like a no-brainer, doesn’t it? I mean, of course we want to be perceived as exceptional. But positioning your offerings […]

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Rainmaker Rewind: A Process for Content Marketing Success
imdigest.net

Rainmaker Digital’s Chief Content Officer Sonia Simone knows a thing or two about content marketing. Tune in to this week’s episode of Copyblogger FM as Sonia navigates the best ways to organize your time and energy so you’re able to consistently produce effective marketing materials. And be sure to check out the other great episodes […]

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Marketing Automation Defined in 60 Seconds [Animated Video]
imdigest.net

Ever find yourself in a conversation with your boss or a client and she mentions implementing marketing automation? Did you understand her request, or did the conversation grind to a halt because you’re not familiar with the term? If you fall into the second category, you’re not alone. Marketing automation is a hot topic these […]

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Rainmaker Rewind: Henry Rollins on Entrepreneurial Art
imdigest.net

We have a special treat for you on Rainmaker FM this week … Music legend and entrepreneur Henry Rollins joins Brian Clark on Unemployable to discuss how his career (including his role as frontman of Black Flag) has thrived due to a DIY-producer ethic, why he formed his own publishing company, and how he became […]

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How to Calm Your Content Anxiety in 5 Simple Steps
imdigest.net

It was an early morning of coffee, loud music, and blasting the internet with everything I could muster. I had already published a few articles on my website, skipping the draft process. Then I scrambled to share them on every social media network and group chat that I could think of. Twitter, Facebook, Google+, LinkedIn, Slack channels, Facebook groups, […]

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Cut the Crap and Write Better Now
imdigest.net

“Composition is a discipline; it forces us to think. If you want to ‘get in touch with your feelings,’ fine — talk to yourself; we all do. But, if you want to communicate with another thinking human being, get in touch with your thoughts. Put them in order; give them a purpose; use them to […]

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How to Create Profitable WordPress Themes, Plugins, and More
imdigest.net

A business powered by digital products is ideal. It’s still hard work (naturally), but you don’t have the particular headaches of dealing with clients or shipping physical goods. If you’re considering building a digital business (or adding to your existing one), the premium WordPress market is definitely something you should consider. WordPress powers more than […]

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10 Classic Copywriting Books for Results-Driven Content Marketers
imdigest.net

There are two main ways for content marketers to absorb vital copywriting mechanics: learning and practicing. I’m not going to help you with the practicing part today. You simply need to write … and keep on writing. But I will assist with the education part by recommending 10 classic copywriting books that will help you […]

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Rainmaker Rewind: Things I Love/Things I Hate #3, Nerdy Nummies and Crummy Content
imdigest.net

This week’s edition of Rewind (and from now on, for that matter) is going to look a little different. I love sharing my favorite episode of the week with you so that won’t be changing, but there are so many other great things happening on the interwebz related to digital business that you shouldn’t miss. […]

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Value Proposition: Avoiding the curse of the ‘Why Bother Brand’
imdigest.net

Tweet Tidal. Yahoo Screen. “Speed 2: Cruise Control.” Your brand? Some brands are so undifferentiated from other options, so derivative of competitors, the reaction they get from consumers is a shrug of the shoulders and an “Eh, why bother?” Let me give you an example.   The “Why Bother Brand” A burrito/Tex-Mex/Southwestern place recently opened […]

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Transparent Marketing: Research into social media marketing reveals surprising consumer discovery
imdigest.net

Tweet If you’ve read MarketingExperiments for any amount of time, you’ve seen how clarity trumps persuasion. Instead of trying to sell in marketing emails or on landing pages, help your customers clearly understand the value they will get from your conversion objective. That’s why I was so surprised by some research I recently came across […]

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Why Learning to Write Is the Toughest and Best Thing You’ll Do
imdigest.net

Trigger warning: I’m about to list some terms that might give you nightmares. Do you remember these? Gerunds Participles Sentence diagrams Split infinitives Absolute modifiers Just talking about them might cause you to flash back to middle school. You’re sitting in a sweaty classroom, listening to the chalk squeak as your teacher writes the definition […]

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Is email marketing dead among younger demographics?
imdigest.net

The conclusions from those two studies couldn't be more mixed, so in order to find out more about how younger demographics really feel about email, Marketing Dive spoke with two industry experts, Marie Homne, senior marketing strategist at Yesmail, and …

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How to Create Product Pages that Produce the Results You Want
imdigest.net

Do me a favor, dear content marketer. Type this phrase into Google: “You Are a Writer (So Start Acting Like One).” I’ll wait. Okay, did you do it? What is the top result? It should be the product page for Jeff Goins’s ebook on Amazon. In fact, the first entry should be the Kindle version […]

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Email Marketing: Best Practices for Success
imdigest.net

When a customer gives you their email address, you both enter into a contract. They give you that personal information because they trust you. They trust you to use that information to provide them with helpful, useful content that concerns you both …

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5 Practical Tips to Improve Your Email Marketing Campaign
imdigest.net

Every business needs to grow, and email marketing remains one of the best tools for both reaching and maintaining customers. While a few years ago, marketers were quick to announce that email was dead. This has proven to be far from true. In fact, it's …

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3 Keys to a Mobile-ready Affiliate Program
imdigest.net

So how does this relate to affiliate marketing? Content creates demand, and affiliates create content. When consumers are commuting, eating, or waiting, they're not necessarily shopping — at least initially. They're likely not starting their mobile …

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3 Surprising Stages of Successful Landing Pages
imdigest.net

Landing pages support content marketing. The tricky thing is … landing pages are not home pages. They’re not blog posts, cornerstone content, white papers, case studies, product description pages, or even sales pages. And you can’t treat them like they are. High-converting landing pages consist of three action-driving stages: before, during, and after. Tragically, when […]

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5 Simple Fixes To Improve Your Email Marketing and Generate Results
imdigest.net

When done properly, email marketing has the potential to be one of the most effective and persuasive forms of marketing, providing the highest ROI for your business. However, most companies don't implement email marketing strategies the right way, and …

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