Internet Marketing

Strategies to build strong integrated marketing campaigns
imdigest.net

An integrated marketing campaign combines print/broadcast advertising, public relations, direct marketing, email, digital and in-store promotions to achieve better effects in marketing and promotion. Devising an integrated marketing campaign can also help you to reach out more people. Marketing Land columnist Kevin Bobowki has shared four tips to build effective integrated marketing campaigns…. [[ This is a content summary […]

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Offline Marketing Gives Way to Online Marketing
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It’s been happening for nearly 25 years; sales online are growing much faster than offline sales. Indeed, many offline merchants are finding it hard to continue operations as a result of their declining dales. The explosion in online sales began when Amazon.com started selling online in the mid-1990s. Since then, many major offline sellers have […]

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3 Ways Working a Job You Hate Can Benefit Your Career
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“We’ll miss you, Cliff.” said Andy, my manager. His face looked long when he was sad. We were both working for a company that just experienced a major product failure, and, unfortunately, it prompted a massive round of layoffs. Since I was just an intern, Andy left the decision to leave or stay up to […]

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Improve your Photoshop with these shortcuts
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Pictures speak a lot more than words. To make your marketing strategy strong and appealing you should use more and more images. HubSpot columnist Amanda Zantal-Wiener has shared 65 Photoshop shortcuts to help you edit photos like a pro. Amanda says, “You’d think setting up your content in Photoshop would be second nature. But sometimes, the shortcuts […]

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How to use education as a marketing strategy
imdigest.net

Content Marketing Institute columnist Dawn Papandrea has shared the strategies of eight brands who use education as a marketing strategy. Papandrea says, “Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. However, some brands have taken this concept further by developing […]

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Forrester: US social and display ad spend to grow by 70%
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A Forrester Research report has revealed that US display advertising and social media advertising spending will grow by 70% between 2017 and 2021. Expansion of social media advertising will play a pivotal role in this growth. Commenting on this prediction, Marketing Land columnist Greg Sterling says, “Forrester says the majority of mobile display spending (“close to […]

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‘From Start to Finish: Being Compelling In Your Virtual Communication’ Webinar December 13
imdigest.net

Content Marketing Institute is hosting a webinar on ‘From Start to Finish: Being Compelling In Your Virtual Communication’ on Wednesday, December 13 at 2.00 pm EDT. Key persons: Matt Abrahams, Principal and Co-Founder, Bold Echo Stephanie Stahl, General Manager, Content Marketing Institute CMI team says, “You most certainly have had the unfortunate experience of sitting […]

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CMI’s five tips to create pre-event content
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Hosting events to promote your brand and products. But for making your events successful you should communicate effectively with your prospects and customers. Content Marketing Institute columnist Stephanie Stahl has shared five tips to use content marketing for creating excitement among the attendees. Stahl says, “I share five ideas for pre-event content that you are […]

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DJI M600 Pro Kit (Ready-To- Fly)-SkyStance and Workswell S.R.O.
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SkyStance and Workswell S.R.O. offers you our (Ready-To- Fly) DJI M600 Pro Kit + WIRIS 2 + Ronin MX Gimbal combo kit at reasonable prices.

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5 VR Marketing Examples That You'll Want to Steal for 2018
imdigest.net

The holidays are coming, and I’m feeling cheerful. So, I’ll do you a solid: I won’t lecture you on the importance of incorporating virtual reality into your 2018 marketing strategy. But, in the spirit of giving, I will share the following fun facts: By 2020, the economic impact of virtual and augmented reality is predicted to […]

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‘The Best Email Marketing of 2017’ Webinar December 19
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Content Marketing Institute is hosting a webinar on ‘The Best Email Marketing of 2017’ on Tuesday, December 19 at 2.00 pm EDT. CMI team says, “We see A LOT of email here at Emma, and these are hands down some of the best of 2017. Join Customer Marketing Manager Jamie Bradley and Senior Content Writer […]

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8 of the Biggest Marketing Mistakes We've Ever Seen
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Everyone makes mistakes. Even (especially?) marketers. Usually, we learn from them and move on with our lives, maybe escaping with just a touch of public shaming. But what happens to those companies that make mistakes on a much greater scale and cost their company millions in clout or (gulp) dollars? They go down in history […]

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How to Reclaim an Unproductive Day in 6 Steps
imdigest.net

Click. Click. Click. Tick-tock. Tick-tock. Tick-tock. That’s the sound of an unproductive day passing by. It’s the sound of any day, Monday through Friday, going to waste — where despite your best intentions, you just can’t seem to get moving, or get stuff done. It happens to all of us. Seriously. But what’s an otherwise […]

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Use SEO SWOT analysis to improve your ranking
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Search Engine Land columnist Marcus Miller has shared an article preseting the SEO SWOT analysis to help marketers form their search engine strategies. Miller says, “When it comes to SEO, it can be hard to know where to start — and it is easy to waste a lot of time and effort on activities that […]

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Four ways to lead your content marketing with customer-centric strategy
imdigest.net

Content is still the king of web and by maintaining quality and keeping it customer-centric. To help marketers come out with better content CMI columnist Marcia Riefer Johnston has shared four ways to adopt a customer-centric strategy. Marcia says, “Does your company look at content through customers’ eyes? Here’s one way to tell: Look at […]

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‘Press Play on Video Advertising: Tips for success in 2018’ Webinar December 14
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Digital Marketing Depot is hosting a webinar on ‘Press Play on Video Advertising: Tips for success in 2018’ on Thursday, December 14 at 1.00 pm EST. The webinar will focus on achieving success in video advertising. The DMD team says, “Consumer demand for digital video is exploding. According to a recent study by Cisco, video will […]

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10 of the Best Ads from November: Elves, Llamas, and a Business Cat
imdigest.net

If you think November is too early to be dreaming of sugarplum fairies and hanging the stockings with care, then consider this your official warning: this post is heavy on the holiday cheer. To everyone else, hello. November brought us a delightful crop of festive ads, including the much-anticipated annual Christmas spot from UK retailer […]

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Amazon achieved 55% share in Black Friday sales
imdigest.net

According to an Internet Retailer report Amazon won 54.9% of online transactions at the top 50 retailers’ websites on Black Friday. Don Davis says, “Walmart.com and BestBuy.com followed Amazon (No. 1) in terms of number of transactions on both Thanksgiving Day and the following day, widely known as Black Friday. Target Inc.’s (No. 20) Target.com […]

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HubSpot lists 8 biggest marketing mistakes
imdigest.net

HubSpot has enlisted 8 biggest marketing mistakes in a blog post. The mistakes include the campaigns that dealt with guerilla marketing, offering free stuff and more. Amanda Sibley says, “Everyone makes mistakes. Even (especially?) marketers. Usually, we learn from them and move on with our lives, maybe escaping with just a touch of public shaming. […]

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What Video Marketing Metrics Should You Pay Attention To? [Video]
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Forbes shares 55 ways to find leads for your business
imdigest.net

Lead generation is one of the key elements that needs to be performed well in a business. And innovation is the key that can help you remain consistent at lead generation and nurturing. Forbes contributor Abdullahi Muhammed has shared 55 ways to help marketers generate more leads. Muhammed says, “Marketing your freelance business can be a […]

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