Internet Marketing

Millennial Marketing: Actionable Social Media Advice from a Top Marketer [Podcast]
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The Buffer team has published a podcast with Everette Taylor on ‘Millennial Marketing: Actionable Social Media Advice from a Top Marketer’. Brian Peters says, “Everette Taylor takes us inside the social media at a fast-growing company whose target demographic is a younger generation and how subtle differences in marketing tactics make a huge difference in ROI. […]

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HubSpot’s guide to editing Instagram photos
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Having more than 600 million monthly active users Instagram sees sharing of more than 95 million photos and videos on its network. With right photos you can bring a great impact in your marketing over Instagram. HubSpot columnist Sophia Bernazzani has published a guide to editing Instagram photos using Instagram filters and other features. Bernazzani says, […]

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11 Video marketing mistakes you should avoid
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Video has become an incredible and powerful tool to pass your message and market your products and services. According to a HubSpot research, 43% of people want to see more video content from marketers and 51.9% of marketing professionals consider video as the type of content with the best ROI. To help marketers excel in the video […]

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18 Fun Corporate Team-Building Activities & Outing Ideas Everyone Will Enjoy
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Starting to notice some droopy shoulders around the office? Sounds like it’s time to plan a team outing. Team outings are a great way to facilitate bonding with your team members, reduce employee stress, and give them the chance to get to know one another outside of the office. And, you know, they’re really fun. […]

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Three things you should know about quality score now
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Quality Score is Google’s rating of the quality and relevance of your keywords and PPC ads. It is used to determine your ad rank in the ad auction process. Search Engine Land columnist Jacob Baadsgaard has published an article advising marketers on how to use quality score. On ‘quality score and cost per conversion’, Baadsgaard says, “When […]

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Six steps to create a great social media marketing plan
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Social media plays an important role in branding and marketing of any product or service. Social media platforms like Facebook, Instagram and LinkedIn are on the priority list of any marketer today. You can win at social with a strong plan. To execute your social media strategy what you need is an insight and research-based guidance. […]

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Streamline your email creation process with these strategies
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Crafting convincing emails is an art. With effective language use and incorporation of the eight marketing strategies you can make your email marketing campaigns more successful. Martech Today columnist Mary Wallace has shared four ways to improve your email creation process. On establishing right standards, Wallace says, “Building a set of standards is a no-brainer […]

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HubSpot shares 17 tips to write catchy email subject lines
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Email overload is one of the most common issue that the Internet users face today. For your prospects too it would be a challenge to sort the important email and prioritize reading them. It is very crucial to craft catchy and relevant subject lines for your email marketing campaigns to make them open and read […]

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Email marketing in 2018: some strategies you should adopt
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Email marketing keeps evolving. Though it is one of the oldest forms of marketing, even today it is one of the most trusted marketing solution. 2018 is approaching fast and to help marketers enhance their email marketing efforts, HubSpot columnist Sophia Bernazzani has shared thirteen strategies. Bernazzani says, “Read on to learn what strategies you should […]

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Three ways to use video for marketing automation
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According to a CISCO research, online videos will account for more than 80% of all consumer internet traffic by 2020 and more than 500 million hours of videos are watched on YouTube everyday. Video can be a great tool for streamlining your marketing efforts. Entrepreneur contributor Daniel Marlow has shared three ways marketers can use video to enhance […]

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Marketing Land debunks 4 video social media marketing myths
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On social media, video is the most popular form of content today. Whether you are on Facebook or Twitter, it is video that dominates the social networks. Marketing Land columnist Jordan Kasteler has published an article talking about four video marketing myths to help marketers create better performing video marketing campaigns for the social media presence. […]

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‘What the World’s Best Content Marketers Do’ webinar October 18
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Content Marketing Institute is hosting a webinar on ‘What the World’s Best Content Marketers Do (and How to Copy Them)’ on Wednesday, October 18 at 2.00 pm EDT. The webinar will guide marketers on how they can enhance thier content marketing by following set models. CMI team says, “Today’s buyers are savvy and often seek […]

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Seven techniques to use Facebook Messenger marketing
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According to a Facebook IQ survey, 50% people are more likely to shop with a business they can message and 61% like personalized messages from businesses. Facebook Messenger having a user base of more than one billion people, is one of the most efficient ways for the marketers to reach out to their customers. Buffer’s Alfred Lua […]

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How to Make the Most of a 30-Minute Phone Interview
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Hiring good people can be difficult, time-consuming, and costly. If you’re in a constant cycle of hiring, I don’t have to tell you about the time warp it can cause — but what about the cost? The more interviews you do, the more you spend. And the more time you spend absorbed in lengthy interviews […]

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Econsultancy Introduces the Modern Marketing Model (M3)
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Econsultancy has introduced the Modern Marketing Model (M3) report to help marketers improve their marketing revenue. This model focuses on Planning, Strategy, Execution and Analysis. Econsultancy has devised the model in further ten segments under these four components. Explaining this new model, says, “In creating M3 we have not sought to create a brand new intellectual and […]

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Three ways to improve email deliverability
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According to the ReturnPath 2017 Deliverability Benchmark Report, 20% of emails do not reach the inbox which results into the loss of potential revenue for the marketers. Email deliverability is one of the most common email marketing problems marketers have been facing for a long. Marketing Land columnist Scott Heimes has suggested three ways to ensure proper […]

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Eight tips to improve your Instagram marketing
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With more than 700 million users Instagram has become a favourite social media platform for the brands and marketers today. With right strategy and timing you too can improve your marketing revenue on Instagram. Small Business Trends columnist Stevan Mcgrath has shared eight strategies to help marketers improve their Instagram marketing. Mcgrath says, “s a marketer, […]

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Are you making these marketing analysis mistakes?
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In marketing, performance analysis of your campaigns helps your find out its effectiveness. Such analysis helps you plan out your further campaigns. In the process of marketing campaign analysis marketers make mistakes sometimes which leads to wrong interpretations. Entrepreneur’s VIP contributor Jayson DeMers has shared seven most common marketing analysis mistakes that new marketers make…. […]

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Paid Social for Content Marketing Launches [Video]
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The MOZ team has published new Whiteboard Friday video featuring Kane Jamison talking about the paid social for content marketing launches. MOZ team says, “Stuck in a content marketing rut? Relying on your existing newsletter, social followers, or email outreach won’t do your launches justice. Boosting your signal with paid social both introduces your brand to […]

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MOZ’s guide to ‘SEO competitive analysis’
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SEO one of the most efficient ways to reach out masses online. Most of today’s web traffic is generated by search engines. SEO Competitive analysis can help you to evaluate your competitor’s SEO strategies and help you determine their strengths and weakness relative to your brand. MOZ columnist Zee Hoffmann Jones has published a checklist to […]

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Marketing is Not About Making Claims; it’s About Fostering Conclusions
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Imagine for a moment you are in the 10-items-or-less line at the grocery store. There is a man in front of you getting rung up. He’s wearing sunglasses and a suit. You note amusingly to yourself that he must be especially sensitive to fluorescent light. He’s talking loudly on the phone while the clerk patiently […]

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