Market Research

Bet on Horses, Not Customer Assumptions: How the Kentucky Derby tested content into relevance for customers
imdigest.net

Tweet Assumptions can be a dangerous territory — especially when it comes to being relevant with your customers. When a brand has a large gap between purchases, keeping customers engaged becomes a consistent concern. The team at the Kentucky Derby faced that issue when they decided to use the weekly newsletter to identify and validate customer […]

8
Like
Save
Silicon Valley’s Own Presidential Candidate 2016 An Historical Challenge – Judy V Hillary
imdigest.net

1888 PressRelease – Uboomerutv Says Judy goes on to say, “America is in a “Social Revolution” and it is now apparent that the Democratic, Republican, and “Tea-Parties” are no longer capable of guiding America.

0
Like
Save
How to Avoid Being Awkward on the Phone [Infographic]
imdigest.net

Talking on the phone, especially with people you don’t know, can be pretty intimidating. I have the utmost respect for my friends in Sales, Support, and other departments who spend most of their days talking on the phone — usually with complete strangers. How do they set a positive tone and earn respect using only their voice? And how do […]

8
Like
Save
Pinterest Refines Image Search
imdigest.net

The image-sharing platform has streamlined its search capability, in addition to adding trending topics and a spellcheck feature.

8
Like
Save
Search in Asia Goes Well Beyond Google
imdigest.net

Google and Yahoo might be staple search engines in the West, but for consumers in markets like Japan and China there are a plethora of other options.

3
Like
Save
Apple to Upgrade Siri and Update Maps
imdigest.net

At Apple’s keynote during the Worldwide Developers’ Conference, the company introduced plans to upgrade Siri’s voice search capabilities and make Maps more efficient.

10
Like
Save
Uncovering PPC Best Practices With Allstate Insurance
imdigest.net

In the lead up to his presentation at ClickZ Live Toronto, Finhas Jhaveri, Manager of Digital & Cultural Marketing at Allstate Insurance Canada chats to us about PPC best practices.

10
Like
Save
How to Recover from Failed A/B Testing
imdigest.net

Tweet Back in 2003, a little blue fish taught us to, “just keep swimming.” Much like Dory, Ryan Hutchings, Director of Marketing, VacationRoost, taught us that even when we aren’t gaining the results we want, just keep testing. Ryan was one of the presenters at MarketingSherpa MarketingExperiments Web Optimization Summit 2014, where he discussed his […]

8
Like
Save
Pinterest Moves a Step Closer to Search Engine With Guided Search
imdigest.net

Pinterest’s new guided search feature may mean the social media platform could become the next big thing in search. What do the changes mean for marketers?

3
Like
Save
Ampac Wins Alufoil Trophy and AmeriStar Awards for Innovative New Product Lines
imdigest.net

Ampac won in the Consumer Convenience category for the marinade pouch JANS Bio Marinade, a single serve 3-side sealed pouch with a special zipper solution. The pouch is used to pre-marinate meat prior to cooking. For More Information 1888pressrelease

0
Like
Save
Tayasui Sketches+ Productivity iPhone & iPod Touch App
imdigest.net

Sketches + is Sketches with all Extra IAP included: Extra Tools, Layers and Stylus Pressure support. Sketches is a perfect mix of beauty, simplicity and power, a truly unique combination you won’t find anywhere else.

0
Like
Save
Languinis: Match and Spell iPhone App Game – iPhone & iPod Touch App
imdigest.net

Match colored gems, uncover letters, and spell the most powerful words to win over 60 increasingly challenging levels and free the little Languinis one by one. Familiar color match gameplay mixes with a word game in this unique puzzle hybrid.

0
Like
Save
Marty’s Magic Coin Entertainment iPhone & iPod Touch App
imdigest.net

Marty’s Magic Coin is fun and simple to perform. Anyone can do it with just a few minutes practice. Detailed step-by-step videos are included to guide you from beginner to master. Best of all, this trick is always with you and ready to go at a moments notice!

0
Like
Save
How to Avoid Losing the Value of Your Value Proposition
imdigest.net

Tweet When a customer comes to a page or an ad, one of the primary questions asked in their subconscious is, “If I am your ideal customer, why should I buy from you, rather than your competitor?” The answer to this question is, essentially, your value proposition. However, what happens when you’ve formed a perfect […]

8
Like
Save
My Little Jules Boutique Clothing Affiliate Program
imdigest.net

My Little Jules, LLC is an online kids clothing boutique located in Safety Harbor, Florida. Founded in 2010, My Little Jules is a private family-owned company. They offers girls' boutique clothing, shoes and accessories to fashion-savvy consumers, most …

2
Like
Save
Ryan North’s To Be Or Not To Be iPhone App Game
imdigest.net

“To Be Or Not To Be truly is one of the most purely-entertaining experiences of the year, because Ryan North manages to both live up to my expectations with his take on this literary classic, and also manage to go to places that I just did not expect.”

0
Like
Save
New Book Rattlesnake by Steven I. Dahl Features Page-Turning Plot Twists
imdigest.net

Readers have a fascination with stories that cause characters to face the most utterly impossible situations. Steven I. Dahl has just released a new book, Rattlesnake, that will take readers to their limits in terms of watching characters deal with challenges and responding to them in ways that protect themselves and their families. For More […]

0
Like
Save
Buddyman Kick 2 iPhone App Game – iPhone & iPod Touch App
imdigest.net

It’s you who moulds Buddyman’s destiny and helps him become the greatest hero of all time! Make his training really tough: place the hero between the hammer and the anvil and deliver the FINAL KICK!! Try them all!

0
Like
Save
Hulu’s GIF Search Engine Offers TV Fans Tumblr-Based Experience
imdigest.net

The online streaming service has released a GIF search engine to engage with TV fans through a Tumblr-based platform.

6
Like
Save
The Power of Persuasion: ABCs of Leveraging Personas for Search Success [#CZLNY]
imdigest.net

During his session at ClickZ Live New York, Grant Simmons of Homes.com chatted about the value of personas in achieving search success.

8
Like
Save
Flexibility Is Key for SEOs [#CZLNY]
imdigest.net

“SERP changes to Google algorithms are as inevitable as death and taxes,” said Hilton’s Melissa Walner, discussing how important it is to be nimble in the ever-changing search marketing industry.

5
Like
Save