Market Research

How to Identify US Affiliate Partners that will Deliver Conversions
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It's one thing to mass recruit partners into an affiliate program and another to find a partner who delivers consistent conversions. As an agency that manages over 75 affiliate programs, we review large amounts of affiliate applications and requests daily.

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A Simple Guide to Designing a Logo [Infographic]
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I think most of us can agree there are generic logos in the world that we easily forget, and then there are great logos that we’ll always be able to recognize (even without the brand’s name attached). But what is it about a logo that makes you recognize it? What is it about the design […]

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A Visual History of Apple Ads: 4 Decades in the Making
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Apple started advertising in 1976, and for nearly 39 years since, we have watched the evolution of Apple ad campaigns. From print ads to TV commercials, Apple ads have made us laugh, made us cry, and made us wonder, “What were they thinking?” As an Apple enthusiast and former employee, it was fun to research […]

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The Trace: Murder Mystery Game iPhone App Game
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The Trace is an immersive murder mystery puzzle adventure game that will pit your wits against a baffling crime that needs solving and a case that needs answers! Ever wanted to play at being Sherlock Holmes or Miss Marple, solving puzzles, finding clues and leading the investigation into the crime that needs to be deciphered?

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NationaLease Announces 5th Annual Tech Challenge Exam Regional Winners
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Each year, the NationaLease Tech Challenge gives member company technicians the opportunity to compete in a series of events testing their maintenance knowledge and skills. This exam, which member company technicians completed in early March, is the preliminary step to qualify for the title of NationaLease Top Tech. For More Details 1888pressrelease

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SXSW 2015: Shazam Partners With Brands to Simplify Search
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Shazam’s chief product officer, Daniel Danker, spoke with ClickZ at South by Southwest about a new feature on the brand’s app that will use images and audio for search.

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Keyword Research Tools for Content Marketing
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Keyword research tools go well beyond finding the best keyword phrases and can be applied to help create better content topics.

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Value Prop: How Radio Shack lost its way by losing sight of its ideal customer, Pt. 2
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Tweet Part 1 of this three-part blog series focused on Radio Shack’s origins and how a savvy businessman named Charles Tandy began to transform a chain of bankrupt Boston radio stores into America’s one-stop shop for consumer electronics. By identifying his ideal customer (the hobbyist) and offering to the market an authentic value proposition, Tandy laid […]

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Choosing a Domain Name for Chinese Websites
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In the Chinese market in particular, a good domain name is extremely important for any future marketing of your business.

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Why Search Was Instrumental in the Growth of Taco Bell's App
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Since relaunching its app in October, Taco Bell has found that paid search has contributed to five times the purchase strength of paid social, video, or mobile display ads.

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Snapdeal Affiliate program, unlock your website potential & earn more as a …
imdigest.net

Since the launch of Snapdeal affiliate program it has gained lots of attention from affiliate marketers, online marketing experts and bloggers. Competing with the likes of Flipkart and Amazon, Snapdeal is trying to provide the best to its affiliate …

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How Small Businesses Can Scale Their Affiliate Program
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An affiliate marketing program can be a great way to generate sales and reach new customers. Properly managed, it can even kill two birds with one stone by getting your brand in front of a completely new audience and generating incremental sales.

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SEO Marketing: Adding value without risking search rank
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Tweet It’s common knowledge that search engine optimization (SEO) often plays a major role in how companies group their key terms, whether they be in the headline or in the bottom of a page. This practice can also lead some companies to avoid testing certain areas of their site in order to maintain page rank. […]

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4 Essential Marketing Insights from Freakonomics Author Stephen J. Dubner
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Tweet As all marketing professionals and watchers of “Mad Men” know, marketing is a tricky field. It’s one of the few industries that rely equally on creative ideas that have never been seen before and cold, analytical testing. But what do you do when you feel stuck in a marketing rut? Luckily, Steven J. Dubner […]

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Global Calendar a Must-Have Tool for International Search Marketing
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A global calendar, acknowledging seasonal nuances and cultural holidays, is an effective tool in understanding international target markets.

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3 Easy Steps to a Valentine’s Day Search Campaign You’ll Love
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Valentine’s Day is right around the corner and it’s not too late to prepare your search marketing campaign.

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360 Changes Search Brand to Haosou
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China’s 360 search engine has rebranded its search tool to Haosou, opening up partnerships with competing search engines including Alibaba and Google.

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Tips for Choosing an Affiliate Programme: Why Legacy Matters
imdigest.net

Searching for an affiliate network is no different — in fact, it's a critical function of a successful marketing program. The task of finding a knowledgeable network can be a little bit trickier – a team who knows you, your competitors, and the …

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Ripley's Believe It or Not Announces Affiliate Program for Books
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"We are excited to launch the Believe It or Not Books affiliate program," said Angela Stockman, Account Manager at AffiliateManager.com. "This campaign offers a strong earning potential for participating affiliates, as it caters to fans of the Believe …

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Popular Commercial Lending Group Introduces Affiliate Program for Agricultural …
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Salt Lake City, UT, November 20, 2014 –(PR.com)– Popular Commercial Lending Group (PCLG) has introduced a new Affiliate Loan Program (ALP) for smaller community Banks and Credit Unions around the country seeking to capitalize on agricultural loan …

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Mobile Search: Not Just on the Go
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A new study from Yahoo shows that more and more mobile searches are happening in the home, where PCs or laptops are also available. How can marketers take advantage of this?

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