Is it possible there was a time when we weren’t chasing algorithms and we were focused purely on engaging our audience? When the goal for ad agencies was writing great copy that was memorable and that spoke to the (human) reader?
Big data app company BloomReach attempted to make the shopping experience more personal with its announcement of SNAP – technology that adapts the search, navigation, and content of e-commerce sites to each visitor.
As search engines innovate, the SERPs will continue to be crowded, thus limiting the potential for a large number of text ads to display. If we are all competing for top spots on a larger scale, it is possible for CPCs to rise at a faster pace.
Premium programmatic brings enormous amounts of opportunity for advertisers, and could have a large effect on the search marketing ecosystem.
When you rely on search to drive conversions, it’s important to convey to your clients to expect the unexpected, both the good and the bad.
Before the next round of innovations and developments starts full force, take some time to make sure your accounts are in top shape to ensure you can get the most out of the upcoming changes.
Although the strong to reaction to Google’s announcement that it will limit search query data may have been premature, there’s no denying that changes are coming to the pay-per-click marketing world.
Although many business owners diligently follow common international expansion best practices, they need to make sure they do their homework in order to avoid unnecessary headaches, which could mean the end of their business abroad.
Thousands of new gTLDs will be launched in the next two years. Will Google’s algorithm take this into account?
Maximizing SEO and paid search, as well as getting the most out of local search results and Web and Google analytics, is essential for effective hotel marketing.
As the 2014 NFL season kicks off, Bing is making predictions, which it has also enabled in Cortana, and Google is launching a football-themed GIF generator to capitalize upon increased search interest.
It’s important to quantify the value of paid search, and the components that make paid search so successful (granularity, the ability to make quick changes, incredibly rich data) also make it one of the easiest channels to quantify.
Your online travel booking engine website is actually very much a vertical search engine or a meta searcher for travel booking information.
In my personal assessment, people I worked with at eBay were fully aware of it, offered material assistance to those practicing it, and actively worked to thwart the efforts of Commission Junction (the third party company that managed eBay's affiliate …
When searching for a flight or a hotel room, users may begin their queries at any one of four major stages. Here is a look at those entry points and how marketers should respond.
Search can be a marketer’s best friend. Here are three ways to tap into search’s vast wealth of data to improve your content marketing strategy, offline planning, and other marketing efforts.
Together with IBM he launched a beta version of PC Flowers & Gifts on the Internet, followed by a commercial version for which he filed a patent application in 1996. In the same year, Amazon kick-started an affiliate marketing program that today is …
Hotel marketers should make sure to understand the different stages of a user’s search behavior, as well as the different devices users could potentially retrieve hotel booking information from.
Tweet A common way to gain lead information is by offering free content, such as a white paper or guide. But if it’s free, why don’t we have 100% lead capture rates? Why do prospects provide their information for one PDF guide, but not for another? The answer may not be in the incentive itself, […]