Market Research

Writing for Search: Where Meta Tags Meet David Ogilvy
imdigest.net

Is it possible there was a time when we weren’t chasing algorithms and we were focused purely on engaging our audience? When the goal for ad agencies was writing great copy that was memorable and that spoke to the (human) reader?

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BloomReach's SNAP Delivers Personalized Site Discovery
imdigest.net

Big data app company BloomReach attempted to make the shopping experience more personal with its announcement of SNAP – technology that adapts the search, navigation, and content of e-commerce sites to each visitor.

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Crowded SERPs, Top-Heavy Ad Positions, and What It All Means for Your PPC Campaigns
imdigest.net

As search engines innovate, the SERPs will continue to be crowded, thus limiting the potential for a large number of text ads to display. If we are all competing for top spots on a larger scale, it is possible for CPCs to rise at a faster pace.

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The Case for a New Type of Premium Programmatic
imdigest.net

Premium programmatic brings enormous amounts of opportunity for advertisers, and could have a large effect on the search marketing ecosystem.

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The Importance of Risk Communication for Search Marketers
imdigest.net

When you rely on search to drive conversions, it’s important to convey to your clients to expect the unexpected, both the good and the bad.

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4 Paid Search Spring Cleaning Tips
imdigest.net

Before the next round of innovations and developments starts full force, take some time to make sure your accounts are in top shape to ensure you can get the most out of the upcoming changes.

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Bumbled PPC News, Conspiracy Theories, and the Future of PPC
imdigest.net

Although the strong to reaction to Google’s announcement that it will limit search query data may have been premature, there’s no denying that changes are coming to the pay-per-click marketing world.

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Bad Reputation by Association – Hidden Dangers for International Search Marketers
imdigest.net

Although many business owners diligently follow common international expansion best practices, they need to make sure they do their homework in order to avoid unnecessary headaches, which could mean the end of their business abroad.

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2014 Is the Year of the Pigeon for Google’s Search Algorithm: Will 2015 Be the Year of the gTLD Cat?
imdigest.net

Thousands of new gTLDs will be launched in the next two years. Will Google’s algorithm take this into account?

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Maximizing SEO Results for Hotel Marketing
imdigest.net

Maximizing SEO and paid search, as well as getting the most out of local search results and Web and Google analytics, is essential for effective hotel marketing.

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Bing and Google Are Ready for Some Football
imdigest.net

As the 2014 NFL season kicks off, Bing is making predictions, which it has also enabled in Cortana, and Google is launching a football-themed GIF generator to capitalize upon increased search interest.

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What’s the Incremental Value of Paid Search?
imdigest.net

It’s important to quantify the value of paid search, and the components that make paid search so successful (granularity, the ability to make quick changes, incredibly rich data) also make it one of the easiest channels to quantify.

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3 Cases to Help Marketers Understand User Behavior on Hotel Booking Websites
imdigest.net

Your online travel booking engine website is actually very much a vertical search engine or a meta searcher for travel booking information.

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Web Marketer Facing Prison Claims eBay Turned A Blind Eye To A $35 Million …
imdigest.net

In my personal assessment, people I worked with at eBay were fully aware of it, offered material assistance to those practicing it, and actively worked to thwart the efforts of Commission Junction (the third party company that managed eBay's affiliate …

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4 Stages of User Search Behavior for Travel Products
imdigest.net

When searching for a flight or a hotel room, users may begin their queries at any one of four major stages. Here is a look at those entry points and how marketers should respond.

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Tap Into the "Big Data" Power of Search
imdigest.net

Search can be a marketer’s best friend. Here are three ways to tap into search’s vast wealth of data to improve your content marketing strategy, offline planning, and other marketing efforts.

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Selacorp CEO David Selakovic Established Extensive Affiliate Program With …
imdigest.net

Together with IBM he launched a beta version of PC Flowers & Gifts on the Internet, followed by a commercial version for which he filed a patent application in 1996. In the same year, Amazon kick-started an affiliate marketing program that today is …

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3 Focus Areas for Hotel Marketers
imdigest.net

Hotel marketers should make sure to understand the different stages of a user’s search behavior, as well as the different devices users could potentially retrieve hotel booking information from.

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Lead Generation: How one company increased leads 96% by changing the presentation of incentive content
imdigest.net

Tweet A common way to gain lead information is by offering free content, such as a white paper or guide. But if it’s free, why don’t we have 100% lead capture rates? Why do prospects provide their information for one PDF guide, but not for another? The answer may not be in the incentive itself, […]

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