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How Workplaces Get Diversity Training Wrong
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Workplace diversity isn’t just good for your employees’ wellbeing — it’s also good for business. Back in 2015, a McKinsey report found that companies with management teams in the top quartile for ethnic and racial diversity were 35% more likely to have financial returns above their respective national industry medians. Companies in the top quartile […]

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How Takeout Improved Our Candidate Experience: A HubSpot Experiment
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Here at HubSpot, we take culture pretty seriously. After all, we have an entire code dedicated to it, and it doesn’t just apply to our internal environment — it also shows up when we’re recruiting new people to join our team. We have an inbound recruiting mission of attracting top talent through a world-class candidate experience. […]

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How to Make a Good First Impression: 11 Tips to Try
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Did you know that it only takes a tenth of a second to make a first impression? In other words, when you meet someone for the first time, you need to be on your game from the very beginning. This includes being aware of everything from the words you choose to the body language you […]

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6 Phrases to Demonstrate Active Listening — at Work, or Elsewhere
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A few weeks ago, I had an alarming revelation: I’m a crappy listener. That came to light when someone important to me pointed out that I don’t seem to have any interest in what he does for work. “Your eyes just glaze over whenever I talk about my job,” he told me. I couldn’t deny that. And […]

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When Is a Phone Call Better Than an Email? 6 Times When You Should Take It Offline
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I don’t know about you, but as a rule, I communicate better via written word. It gives me time to think. It lets me use the vocabulary that my SAT tutor hammered into my brain so many years ago. And most of all, it gives me a screen to hide behind when I have to […]

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The Introductory Guide to Search Engine Optimization in 2017 [Free Download]
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Think about everything you’ve bought in the last six months, specifically the big purchases. When was the last time you didn’t start a shopping trip with a Google search? If your answer is anything close to “I can’t remember,” you’re in good company. Every year, over 2.8 trillion search queries are made on Google alone. […]

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Advice from three digital marketing experts on building your budget
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“Management is doing things right; leadership is doing the right things,” according to Peter Drucker. Flint McGlaughlin, CEO, MECLABS Institute (parent company of MarketingExperiments), quoted this when asked what digital marketers should consider when planning yearly budgets. It’s a fantastic reference because it may just be a good idea to line the walls with Drucker […]

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5 a/b test ideas for mobile gaming apps
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We talk a lot about a/b testing here on MarketingExperiments. What we don’t usually talk about is a/b testing for the mobile web…especially testing within mobile apps. I thought we should change that. As I was scouring the web looking for mobile a/b tests, I found this 2-year old video by Amazon. Apparently, Amazon Web […]

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8 Time Management Tips to Help You Hit Your Long-Term Deadlines
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While intended to make life easier, sometimes putting together a to-do list can feel like a bigger undertaking than accomplishing the actual tasks at hand. This concept is referred to as the procrastination “doom loop” — a cycle of putting off tasks, feeling anxiety and guilt, and consequently working with lower productivity and efficiency due to these […]

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The Best Conversion Rate optimizers do NOT make changes to webpages…
imdigest.net

Editor’s Note: For anyone new to this blog, Adam Lapp has been MarketingExperiments’ head of optimization for around three years. He’s been optimizing web paths for much longer, though – somewhere in the ballpark of 10 years. I’ve personally worked with Adam for five years now, and he has, hands down, the most brilliant optimization […]

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Customer-centric Marketing: How market research and listening to customers informs website optimization
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At the heart of every test or optimization effort should be an informed hypothesis. However, best practices can lead us astray. So where can marketers find inspiration for their next experiment? The answer often lies with our customers. This week, our sister company MarketingSherpa has a team of reporters at the Internet Retailer Conference and […]

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9 of the Best Photoshop Filters & Plugins You Can Use for Free
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There’s no denying that Adobe Photoshop is a powerful photo editing tool, with loads of built-in features and effects. In fact, if you’re a marketer with little (or zero) photography or graphic design experience, Photoshop can sometimes feel a bit overwhelming. Oppositely, however, if you’ve spent years learning the ins and outs of Photoshop, you might […]

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The Science of Speed Reading: How Well Does It Actually Work?
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Imagine breezing through a lengthy business report in mere seconds, or tackling War and Peace in a single afternoon. For many of us, such feats sound like they belong squarely in the realm of science fiction. But to others, “speed reading” is quite real, and can be improved through practice and proper technique. Take six-time […]

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You Can Now Set Goals in Google Calendar: Here's How to Set It Up
imdigest.net

While setting and working towards personal goals is often hailed as a way to stay motivated and productive, the science behind goal-setting paints a different picture. For starters, a study from the University of Liverpool revealed a connection between depression and setting generalized, abstract goals. It turns out that when we don’t have precise criteria […]

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Lucrative Bitcoin Affiliate Program Launched by FortuneJack Casino
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FortuneJack's new and improved Bitcoin Casino affiliate program is now operational. The affiliate program includes a straightforward process for rewarding affiliates with a range of custom promotions, and highest in the industry commissions available …

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Actor, Producer, and Podcast Host Alec Baldwin Joins #INBOUND16's Keynote Lineup
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From teaching us our ABCs — “always be closing” — in 1992’s Glengarry Glen Ross, to explaining how he can tackle tough problems with his A.S.S. methodology — “analyze, strategize, succeed” — on the hit comedy series 30 Rock, Alec Baldwin’s characters have always had a strong foothold in the business world. The real Alec […]

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Ominous objects iPad Game – iPad Game Review & Download
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TAKE A TRIP THROUGH THE LOOKING GLASSThe trouble started when Lilith purchased a rare antique mirror at an auction. It seems it may be hiding a ghostly echo that captured not only her, but her son Patrick as well. Can you save them before it’s too late? GET HELP FROM THE INCREDIBLE MR. JENKINS!Use the […]

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3 myths about affiliate marketing
imdigest.net

That said, affiliate marketing has seen considerable growth and transformation over the past few years. When managed properly, an affiliate program can account for up to 16 percent of online revenue and have a higher ROI than most other online channels.

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8 Powerful TED Talks on Designing a More Productive Life
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For many of us, achieving peak productivity can seem like a Sisyphean struggle. Every once in a while, we’ll think we’ve got our inboxes or to-do lists up-to-date, triaged, and under control. And then something else comes along that throws a giant wrench in all our grand plans — a tempting off-campus lunch, a last-minute […]

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Casino of Dreams partners with Income Access to launch affiliate program
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(PRESS RELEASE) — Casino of Dreams, the Dublin, Ireland-based online casino brand operated by award-winning iGaming operator Broadway Gaming, has announced the launch of an affiliate program in partnership with Income Access, a software and …

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Crowdfund Buzz Launches New Affiliate Program
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"We discontinued our first attempt at a crowdfunding affiliate program in 2014 after lackluster results," according to Howard Sherman, managing member of Crowdfund Buzz. "We found that 98% of our new affiliates were actually our own crowdfunding …

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