PPC

Target Corporation to consolidate its media buying and planning business under …
imdigest.net

MINNEAPOLIS, 2016-Apr-06 — /EPR Retail News/ — Today (April 5, 2016) Target Corporation (NYSE: TGT) announced it will consolidate its media buying and planning business under GroupM, a world-class media agency based in New York City. GroupM …

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SEO vs PPC: Which Digital Marketing Strategy Is Right For Your Business?
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Today we'll be looking at two of the most popular digital marketing strategies, Search Engine Optimization (SEO) & Pay-Per-Click (PPC) advertising, while examining which tactic your business should use based on the time your business has to drive …

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Alphabet profit misses estimates as cost-per-click rates fall
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Google's parent Alphabet Inc. reported a first-quarter adjusted profit that was lower than analysts' estimates, as cost per clicks fell. Shares of the company dropped more than 5 per cent in after market trading on Thursday. Cost–per–click, or the …

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[Watch] Are local ad agencies moving toward programmatic media buying?
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Over the past year, local ad agencies have been slowly embracing programmatic buying – but as with any new platform or mechanism, this growth has been accompanied by concerns around value and transparency. Paula Raubenheimer, MD of SouthernX, …

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Prisma Media buying two Cerise websites
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Prisma Media and French media group Cerise have entered exclusive negotiations about Prisma buying Cerise's Gentside.com and Ohmymag.com as part of its efforts to become the biggest video and mobile media firm in France, Les Echos reports. Prisma …

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Clean Up Your PPC Keywords with These 4 Steps
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Stream-Blog_Graphics_PPC-5Steps_4-16 With the seasons changing and the arrival of warmer weather, there's no better time to clean up your PPC campaign to make sure that you're set up for success. While there's plenty to look at and evaluate in your …

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Here's a search marketers' AdWords UI wishlist
imdigest.net

… easy sets up companies to fail. “A newbie competing against even an average PPC marketer will be eaten for breakfast,” says Cameron, who “would prefer to see the UI becoming more intimidating and more realistically reflecting the true nature of the …

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Cost Breakdown: Pay-Per-Click (PPC) Advertising
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Pay–per–click (PPC) advertising campaigns are priced on a cost–per–click (CPC) basis, which means that you are only charged when someone clicks on your PPC ad. It is worth noting that while PPC campaigns are only charged on a per click basis, campaign …

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Media Buying During an Election Year
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Physical location/placement of ads can be a large cause of media cost increases. Buying TV space leading up to a Primary election in a specific state can cause a rise in rates. Additionally, trying to run an ad in a swing state as the election gets …

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Marketing Technology Evolves US Media Buyers' Approach
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Media buying is just one of the numerous marketing disciplines undergoing a drastic transformation thanks to the influence of marketing technology. One example of how media companies are tapping into marketing technology is 1:1 media buying, …

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Brand bidding & PPC optimization: effective bidding techniques (part 7 of 8)
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Today's article, Part 7, focuses on the most effective brand bidding techniques we've seen in 2016, including screen shots from top PPC advertisers across five different products. A picture is worth 1,000 words, as the idiom goes, so use these screen …

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!Más PPC Por Favor! How to Break into Bilingual PPC
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Bilingual PPC can still be a strategy for you, but remember that when you open the door to this new market you might need to adjust your normal sales pitch. Many people can be potentially searching in a different language but are still able to …

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topseos.com Releases Rankings of 30 Top Pay Per Click Management Agencies in …
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NAPLES, FL , Apr 18, 2016 (Marketwired via COMTEX) — topseos.com, an independent research firm, has named the ratings of the 30 best pay per click management firms in Australia for the month of April 2016. The ratings are released on a monthly basis …

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Risky Business: Why Media Agencies Are Betting on Principal-Based Buying
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Principal-based programmatic buying, often referred to as arbitrage, is already common at media agency networks' digital buying arms and trading desks, such as WPP's Xaxis and Omnicom's Accuen. It usually requires marketers to agree to pay a bundled …

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International PPC: How to deal with currency fluctuations
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One issue I've seen with international PPC is how to keep track of your spend and ROI abroad compared to at home. When setting up billing, you can either choose to use the target market currency or use your home currency. There are pros and cons to …

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PPC seeks tenants eviction
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Pretoria Portland Cement (PPC) has taken 22 of its tenants in Colleen Bawn to the Civil Court seeking their eviction after they failed to settle rentals. The 22 are part of people who are not PPC employees and are leasing properties at the company's …

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topseos.com Releases Recommendations of 30 Best Pay Per Click Management Firms …
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NAPLES, FL , Apr 9, 2016 (Marketwired via COMTEX) — topseos.com has named the thirty top pay per click management companies in Australia for the month of April 2016. The ratings consist of internet marketing solution providers which have years of …

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Confessions of a media buyer: 'Nobody wants to rock the boat'
imdigest.net

Media buyers may be the most frustrated people in digital advertising right now. In our latest confessions, in which we trade anonymity for honesty, we spoke to a senior media buyer at a major agency about why client education is such an uphill battle.

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GroupM's New CEO Is Bringing Programmatic to Old-School Media Buying
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The concept of leverage has also changed over time in that how much you know about a consumer and how you can apply consumer data to the media buying process is now as important as how much media you buy. And so our leverage now comes both in …

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5 tips for leading a strong PPC team
imdigest.net

For instance, I've had team members whose strength is the technical work of PPC. I've had team members whose strength was strategy. I've also worked with team members whose real strength was client relations and understanding client needs.

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topseos.com Releases April 2016 Recommendations of Thirty Best Pay Per Click …
imdigest.net

NAPLES, FL–(Marketwired – April 14, 2016) – The independent authority on internet marketing, topseos.com, has named their rankings of the 30 top pay per click management agencies in the search engine marketing industry for the month of April 2016.

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