PPC

PPC wants to expand ready-mix production
imdigest.net

Johannesburg – Listed cement and lime producer PPC plans to acquire 3Q Mahuma Concrete, the largest independently owned ready-mix concrete supplier in southern Africa, for a maximum of R183 million. Darryll Castle, the chief executive of PPC, said …

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PPC: a beginners' guide to KPIs, budgets & agencies
imdigest.net

To mark the release of Econsultancy's newly updated PPC Best Practice Guide, I've pulled together a brief intro to KPIs, budgets and resourcing for paid search. The full guide is more than 350-pages long and includes the basics of setting up a campaign …

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Can BitTeaser's Blockchain Ad Network Disrupt 'Pay-Per-Click' Market?
imdigest.net

Advertising is big business and as increasing activity moves online, so too do the marketing dollars. While 2015 saw an estimated $170.5 billion (bn) spent on online advertising globally, this figure is projected to mushroom almost 50% by 2018 to $252bn.

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Why luxury brands must evolve their media planning and buying strategy
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The luxury media landscape used to be simple. It involved television, cinema, outdoor, print and radio. But then luxury consumers went ahead and started finding inspiration and shopping opportunities in places and at times that brands found puzzling.

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Pitfalls To Avoid While Launching Your Customer Referral Program
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Referral programs are a great way to bring new customers into your system. By incentivizing third party affiliates or your own customers to refer new people to your business, you can build an effective automated system that will bring a recurring …

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Show Me The Money: Following The PPC Keywords That Make Dollars & Sense
imdigest.net

So the work that you need to do to qualify those leads in a PPC environment typically happens at the ad creative and landing page level, not necessarily with the PPC campaign structure. My agency recently inherited a PPC account that was building …

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Pilgrims Pride Corporation (PPC) Analyst Price Target Update
imdigest.net

Pilgrims Pride Corporation (NASDAQ:PPC): 3 Analyst have given the stock of Pilgrims Pride Corporation (NASDAQ:PPC) a near short term price target of $24.33. The standard deviation reading, which is a measure by which the stock price is expected to …

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29 of the Best Pay Per Click Tools to Boost Your Campaigns
imdigest.net

The right Pay Per Click tools will save you time, provide crucial insights, inspire you, and ultimately make more money for your company or your clients. If you're ready to take an evolutionary leap of your own, check out these Pay Per Click tools this …

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Publicis Restructures Media Agencies and Consolidates Ad Buying Power
imdigest.net

The company will at times concentrate its media buying centrally, in a way that is similar to how other ad holding companies such as WPP currently work, in an effort to give it more leverage in the marketplace with media vendors. However, Publicis …

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29 PPC Tools You Need to Try This Year
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The right PPC tools will save you time, provide crucial insights, inspire you, and ultimately make more money for your company or your clients. If you're ready to take an evolutionary leap of your own, check out my list of 29 amazing PPC tools you need …

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Rethinking Your PPC Strategy
imdigest.net

As the use of content and social media continues to rise in the great big world of digital marketing, is there any room left for the pay-per-click campaigns we've come to love (or hate)? The $51 billion Google gobbled up in ad revenue last year would …

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topseos.com Reveals Ratings of 100 Top Pay Per Click Management Companies for …
imdigest.net

/EINPresswire.com/ — NAPLES, FL–(Marketwired – March 09, 2016) – The one hundred best pay per click management agencies have been named by topseos.com for the month of March 2016. topseos.com provides businesses with recommendations online …

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CMO Today: Publicis Centralizes Its Media Buying Operations
imdigest.net

Sounds a lot like rival WPP's GroupM, the poster child for consolidated media buying. Except when it's not. As part of a super complicated reorganization, some Publicis agencies will still negotiate their own media deals. Besides the new centralized …

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Brand Bidding & PPC Optimization: Partner Relationships (Part 4 of 8)
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Some companies have hundreds of affiliates but may only allow PPC brand bidding for their best three or four partners (super-affiliates). Do you want to use partners to offset PPC ad spend? If you are looking to scale back your ad spend on PPC (maybe …

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How charities are suffering since Google removed right-hand PPC ads
imdigest.net

Q. How do you think the recent changes to Google's right hand side ads will affect your PPC activity? A. With bids capped at $2 within an already competitive auction, the pressure to appear in the top listings will become more intense. Over time we …

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30 Best Pay Per Click Management Agencies in Australia Ranked by topseos.com …
imdigest.net

NAPLES, FL–(Marketwired – February 16, 2016) – The thirty top pay per click management firms in Australia have been named by topseos.com for the month of February 2016. Each month a team of researchers spend time identifying and reporting the top pay …

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The Media Ant – India's First E-commerce Platform for Media Buying
imdigest.net

In an era where everything is being bought online, buying advertising space online has hitherto remained untouched. So when the founders of The Media Ant were looking for advertising options for their earlier start-up, they could not find anything online.

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5 Essential ROI Formulas Every PPC Manager Really Needs to Know
imdigest.net

It's a question every PPC account manager is asked, but it's also a question many account managers struggle with answering. As an agency owner, I make sure our entire team develops a fluency with these essential ROI formulas. PPC marketers aren't …

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How SEO and PPC Can Work Together to Maximize ROI
imdigest.net

ron dod seo with ppc SEO and PPC have always been very conflicting ideologies. On one hand, you have a precise profession where every cent counts (PPC), and, on the flip side (SEO), more is better with no regard to logic. Who cares about conversion …

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CrowdReviews.com Invites Businesses to Leave Reviews on Pay Per Click …
imdigest.net

SANTA FE, NM –(Marketwired – March 03, 2016) – CrowdReviews.com, a platform for reviewing and ranking online marketing agencies, has announced an invitation for businesses using pay per click management services to leave reviews on the companies …

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Become A MediaPost Member
imdigest.net

A unique opportunity to network with top media buyers, planners, senior ad agency execs, publishers, brand managers, researchers, analysts, and technology solution providers. * Gain an all-around deeper understanding on the complex subject of …

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