PPC

Ikea launches £300 million global media review
imdigest.net

An Ikea spokesperson said: "As part of our commitment to the ongoing improvement of our media and marketing governance, Ikea periodically evaluates all marketing service suppliers to ensure we maintain the best working relationships with the best …

10
Like
Save
Price4Limo.com Launch Their New Affiliate Program Offering Big Rewards
imdigest.net

New York, NY — (ReleaseWire) — 03/04/2016 — Price4Limo.com the nation's largest booking engine for limousines, party buses, and motor coaches announced the launch of their new affiliate program today. This major addition to Price4Limo.com provides …

7
Like
Save
5 Reasons Why You Need a PPC Expert to Help You with Your Campaign
imdigest.net

Starting, managing, and ultimately succeeding with PPC requires a detailed, well-thought-out strategy if it's going to generate results. An expert can help you formulate that strategy by putting his or her head together with yours in order to settle on …

8
Like
Save
topseos.com Announces March 2016 Ratings of Thirty Top Pay Per Click …
imdigest.net

NAPLES, FL , Mar 4, 2016 (Marketwired via COMTEX) — topseos.com has named the best pay per click management agencies in Australia in the search marketing industry for the month of March 2016. Thousands providing solutions within the industry are …

9
Like
Save
Survey: Media Buyers Are Bullish About Linear TV Advertising
imdigest.net

NEW YORK: A new survey of media and advertising executives points to TV's continued relevance despite shifts in video consumption, and an optimistic year-on-year outlook for the growth of the medium. The study—conducted by Forrester Consulting on …

6
Like
Save
Marketers Growing In-House Media Buying Capabilities Amid Transparency Concerns
imdigest.net

Also, some respondents cited a lack of inventory and data transparency, as well as a dearth of information about whether an agency reaps financial gains from the media seller by using the client's funds. "While programmatic buying indeed offers …

4
Like
Save
How To Grow Online Market Share Without Increasing Your PPC Budget
imdigest.net

Unfortunately, even if your PPC efforts are producing profitable sales, most business owners and account managers live with the nagging feeling that their ad spend isn't producing properly. The market share is there; you just can't seem to capture it!

9
Like
Save
Turning Pay Per Click Into Clicks That Pay
imdigest.net

Recently, I talked about the hidden costs of PPC management and the companies that deploy a managed/commissioned approach to them. The art of attracting paid search traffic is a huge topic, though, and there is another side to the coin. Use AdWords …

9
Like
Save
Ikea Kicks Off $444 Million Global Media Review
imdigest.net

Ikea is reviewing its entire $444 million global media account, which is currently split between a range of agencies across five different holding companies. WPP's MEC retained Ikea's media planning and buying duties in the U.S. following the last …

4
Like
Save
10 Experts Share Their PPC Pet Peeves
imdigest.net

The world of PPC advertising is constantly changing and evolving, and those changes can often create new frustrations for those in the industry. Whether you're new to the world of PPC or are a long-time advocate, there's surely something that you run …

2
Like
Save
Thirty Top Pay Per Click Management Services in Australia Announced in …
imdigest.net

NAPLES, FL , Feb 29, 2016 (Marketwired via COMTEX) — topseos.com, an independent research firm, has named the recommendations of the 30 best pay per click management agencies in Australia for the month of February 2016. The recommendations are …

2
Like
Save
Alliance Advertising to handle Vivo India's media duties
imdigest.net

Alliance Advertising has announced that it has bagged the media duties of Chinese smart phone maker Vivo India. Alex Feng, CEO, Vivo India, said, “We have opened the pitch last month for our media buying mandate. We were on the lookout for a partner …

8
Like
Save
Ad Giant Starcom Mediavest Restructures as TV Upfront Looms (Exclusive)
imdigest.net

The average person doesn't hear much about Starcom Mediavest Group, but the large media–buying agency is responsible for the allocation of millions of advertising dollars to media outlets like CBS, the New York Times and BuzzFeed each year. Owned by …

3
Like
Save
What The Rise In Ad Blocking And The Fall Of PPC Ads Means For You
imdigest.net

On the flip side, Google just announced that it's going to start removing PPC ads from the right side of desktop search results to optimize its user experience and cut down on noise. This kind of change is important for marketers and business leaders …

10
Like
Save
Pay-per-click a key marketing, advertising strategy
imdigest.net

Google AdWords is a pay–per–click advertising platform that launched in 2000. PPC is a form of advertising in which the advertiser has to pay only when the ad is clicked on. Since its introduction, AdWords has paved the way for PPC advertising. In fact …

10
Like
Save
Outsell offers auto sellers tools to help separate tire kickers from real buyers
imdigest.net

Using some of the same data-mining tools that media companies do, Outsell helps dealers learn how deep a shopper is into the buying process, the brands they are looking at and even whether a shopper favors a vehicle the dealer has or one offered by a …

10
Like
Save
Roy Morgan launches new Search engine for planning and buying thousands of …
imdigest.net

Roy Morgan Research, the industry standard for planning media buying, today announced a ground breaking new search engine, Audience Search, which enables media agencies to locate and book thousands of valuable media audiences. Audience …

8
Like
Save
For PPC ads, filter by demographic data
imdigest.net

In this article I will focus on PPC ads. It is much faster to implement than SEO, but, conversely, it typically costs a lot more money. A good PPC strategy is therefore critical. Some keywords drive traffic but they don't convert and, as a result …

6
Like
Save
Why You Should Combine Your PPC and Inbound Marketing Strategies
imdigest.net

PPC is an important part of inbound marketing. If you're not taking advantage of PPC in your inbound strategy, then you're not using all of the available channels at your disposal. Inbound marketing is about nurturing the customer through the journey …

10
Like
Save
New Method Proposed to Check Pay-Per-Click Advertising Fraud
imdigest.net

Indian-origin researchers have proposed a new method for detecting fraud from the payment–per–click model – a pricing model used for online advertising. "If somebody likes something, they can click on the ad and go directly to the site. Hopefully, that …

7
Like
Save
Music streaming players Spotify and Pandora look to turn media buying …
imdigest.net

Music streaming players have released new data to show the size of the sector in Australia as they attempt to move the conversation with media agencies from radio to the commercial potential of audio. New data from comScore measured across Australian …

2
Like
Save