PPC

In PPC, Low CTR = Low Profits
imdigest.net

A few years ago, the low CTR strategy might have worked out very well for you — in fact, I'd argue that brands like eBay owe a great deal of their PPC success to low CTR strategies. However, things have changed. If you're playing by the old rules, you …

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8 Paid Search Marketing Tips for Beginners
imdigest.net

If you are in a very competitive industry or don't have time to wait for SEO to propel your business to the top of the organic search results then you need to consider a pay per click campaign. PPC advertising can position your company at the top of …

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PPC & SEM Solutions Driven By Cognitive Science & Experiment Design: A New …
imdigest.net

PPC, SEO, Social Media and Email Marketing Solution Technical Guides driven by cognitive science and experiment design is able to provide effective cross-reference points to validate the campaign performance by experimented treatments on both macro …

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10 Landing Page Best Practices for PPC Campaigns
imdigest.net

Let's assume you currently send paid search or pay-per-click (PPC) traffic to landing pages, or pages with a form on them rather than your homepage or other site pages without conversion opportunities. (Note: If you're not currently doing this, it's …

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17 Keys to Success in Social PPC
imdigest.net

If you haven't jumped on the social PPC bandwagon yet, it's time you gave it some serious thought. While social PPC won't replace Google AdWords any time soon, it's become an effective source of incremental leads and sales for savvy businesses.

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How and Why Your PPC Agency Should Fail
imdigest.net

Failure shouldn't be thought of as such a bad word in the pay-per-click (PPC) industry. Instead, a "failure" should be used as a tool for growth and constant improvement. The word "failure" carries a pretty negative connotation these days. A failure …

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