PPC

Splash Media Hires Derek McIntyre to Lead Digital Media Buying Strategy
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Splash Media Group, a leading global digital marketing, social media solutions and award-winning video production agency, has hired Derek McIntyre as managing director of digital media. He will oversee all client strategic planning and media buying, …

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How to Play PPC Like Fantasy Football
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If you're like me, you probably Pic1 dedicated numerous hours trying to win your Fantasy Football league(s) this fall – not only for the glory, but also for the gratification that your hard earned time (and possibly $$) didn't go to waste. You did all …

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Google kills right-hand PPC ads: How should marketers respond?
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No doubt you're all aware by now that Google is removing ads from the right-hand side of its search results pages (SERPs). Ads will now only appear at the top and bottom of SERPs. To give some context around what this means for search marketers, we …

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Study: Pay-Per-Click Advertising Lacks Controls Against Fraud
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Payment–per–click is one of the most popular pricing models for online advertising, but the rate of click fraud is staggering. In 2014, marketers lost $11.6 billion in advertising because of fraudulent clicks. Three UT Dallas researchers, along with a …

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Omnicom's Jonathan Nelson: Media Buying 'Is The Center Of The Universe'
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Programmatic buying is a “huge part of what the media landscape actually is,” he said. “But what seems to have gotten lost is the human factor – the creative side of it.” “You can have the best targeting suite on the planet, you could find the exact …

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Brand Bidding & PPC Optimization: Best Practices For Brand Bidding (Part 3 of 8)
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As with any PPC campaign, brand bidding begins with effective keyword development. There are plenty of primers on keyword selection and keyword research tools on the web if you need to review the basics. These definitely apply to brand campaigns, too.

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Pay-Per-Click Problem: Who Should Pay to Monitor Click Fraud?
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First, the value of PPC-based ad will substantially decrease in an equilibrium; that is, the price of an ad slot will reflect the fraudulent-click costs incurred to advertisers. In other words, advertisers will find that less PPC-based ad clicks lead …

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Canadians Left With Questions After Being Barred From 'Jeopardy!'
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The situation is being attributed to differences in online privacy laws – but some Canadians aren't buying it. Here are the two top-rated comments on the CBC's … Reports in Canadian media cite a statement from the producers of Jeopardy! in which they …

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PPC advertising may not sustain if fraud detection technologies are not improved
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According to a new study by researchers at UT Dallas, PPC mode of advertising is still prone to huge frauds despite technological improvements and this could eventually lead to its failure as a mode of advertising if fraud detection technologies are …

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Moving Average Crossover Alert: Pilgrim's Pride (PPC)
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Pilgrim's Pride Corporation (PPC – Analyst Report) is looking like an interesting pick from a technical perspective, as the company is seeing favorable trends on the moving average crossover front. Recently, the 50 Day Moving Average for PPC broke out …

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New method to check pay-per-click advertising fraud
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“If somebody likes something, they can click on the ad and go directly to the site. Hopefully, that translates to a sale. No matter whether it does or not, the advertiser pays for these clicks. In the pay–per–click model, if people or bots are clicking …

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Rubicon: Brand-Direct Media Buyers Buy More Native Ads Than Any Other Mobile …
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Brand-direct media buyers buy more native ads than any other mobile ad format, according to Rubicon Project's fourth annual Global Mobile Survey. The research, released on Thursday, found that 50% of brand-direct buyers prefer native advertising …

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Four Expert Tips For Making The Most Of An Affiliate Network
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Nearly nine in 10 advertisers say that affiliate programs are important or very important to their overall marketing strategy, and advertisers are increasingly investing in affiliate marketing as a strategic solution to engage consumers throughout the …

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Do You Know Who Your Competitors Are? The 5 W's of PPC Competitor Analysis
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To kick off this blog post, I'm going to ask you to participate in an imagination exercise. Close your eyes. You're sitting in an auction for avid Beyoncé fans. Beyoncé's iconic outfit from the recent 2016 Super Bowl halftime show is up for bid. The …

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Pay-per-click advertising lacks controls against fraud
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"In the long term, for the pay–per–click model to survive, you will need to make sure both parties are happy, so technologies will have to get to a point where click fraud is minimized," said Dr. Varghese Jacob, the Lars Magnus Ericsson Distinguished …

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Publicis Groupe Wants to Train Executives on Buying Ads Programmatically
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But r oughly a year ago , Publicis Groupe essentially moved to take Vivaki's media planning capabilities and weave them throughout its various agencies, while maintaining a team dedicated to developing custom tools and technology for programmatic …

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How To Test & Optimize PPC Ad Campaigns (Part One)
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PPC should never be treated with a "set it and forget it" mindset. Yes, you put a lot of work in to the planning and research so that you picked great keywords. You wrote compelling ad copy. You got all the setting right during your build. That's a lot …

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Pilgrims Pride Corporation (NASDAQ:PPC) Sellers Covered 7.93% of Their Shorts
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The stock of Pilgrims Pride Corporation (NASDAQ:PPC) registered a decrease of 7.93% in short interest. PPC's total short interest was 29.04 million shares in February as published by FINRA. Its down 7.93% from 31.54 million shares, reported previously.

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30 Best Pay Per Click Management Agencies in Australia Named by topseos.com …
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NAPLES, FL , Feb 11, 2016 (Marketwired via COMTEX) — topseos.com, an independent research firm, has named the recommendations of the 30 top pay per click management services in Australia for the month of February 2016. The recommendations are …

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Programmatic Options with Media Buying
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According to the recently published Webinar presented by Adobe entitled “The Future of Programmatic Ad Buying” $21B was spent on Programmatic Media purchases worldwide in 2015 with $11B alone occurring in the US. Adobe is predicting that by 2018, …

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Pilgrim's Pride Co. (PPC) Shares Bought by First Midwest Bank Trust Division
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Pilgrim's Pride Co. logo First Midwest Bank Trust Division raised its position in Pilgrim's Pride Co. (NASDAQ:PPC) by 2.8% during the fourth quarter, according to its most recent 13F filing with the SEC. The fund owned 40,275 shares of the company's …

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