Publishing

Copywriting: Brevity is the soul of marketing
imdigest.net

Tweet I’ve always loved this quote: “Brevity is the soul of wit.” – William Shakespeare To me, its beauty rests in the powerful meaning packed in six simple words. Brevity can also be used as a tool to aid your marketing, as I discovered from a recent email experiment. But first, a little more detail […]

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UW's Industrial Affiliates Program Garners Microsoft as Partner
imdigest.net

The Industrial Affiliates Program links industrial and business partners with potential employees and UW faculty members. Forming these constructive relationships between industry and the department drastically reduces recruitment costs, while also …

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Testing and Optimization: 4 inspirational examples of experimentation and success
imdigest.net

Tweet At our sister publication, MarketingSherpa, we publish four case study beats – B2B, B2C, Email and Inbound – with stories covering actual marketing efforts from your peers each week. Not every case study features a testing and optimization element, but many do. For this MarketingExperiments Blog post, I wanted to share a quick summary […]

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Email Marketing: Does your copywriting accomplish these 6 key objectives?
imdigest.net

Tweet When writing an email message, it’s easy to break the goal down to one thing – just trying to write compelling enough copy to get a click. But how do you actually earn that click? If you really want to optimize your email marketing, you have to think like the customer and walk through […]

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