This was a big year for MarketingExperiments. In 2017, our website got a major facelift. Certainly, a much different look than when we first started publishing in 2000. More importantly, we hope 2017 was a big year for you. And to help you have an even better year in 2018, here is the MarketingExperiments content […]
1888 PressRelease – Jason Johnson claimed the Small Business Leader 2018 title after demonstrating exponential business growth.Marlin Consulting Solutions offer integrated solutions for high search engine ranking that will increase website traffic.
No one likes a braggart. When someone states that they’re the best at something, my immediate reaction is to question such a bold claim — and to get a little irritated. It’s cute when a kid does it. It’s not so cute when an adult does the bragging. Customers feel the same way when they […]
On the surface, the words “hypothesis” and “marketing” seem like they would never be in the same sentence, let alone the same paragraph. Hypotheses are for scientists with fancy lab coats on, right? I totally understand this perspective because, unless A/B Testing CRO (conversion rate optimization) is part of your company’s culture, you may ask […]
“The absolute hinge on which this particular page will succeed or not, the linchpin, you might say, of this offer’s success, is carefully connected to something you hear us talk about — and that is the ‘sequence of thought.’” Flint McGlaughlin, CEO and Managing Director, MECLABS Recently, Marketing Experiment’s parent organization, MECLABS Institute, helped nonprofit […]
As a marketer, you are faced with two fundamental challenges before you ever make a sale. Of course, you have to get your prospects’ attention and interest to start a conversation. But it’s just as important to keep that conversation going until they (not you) ultimately decide they are ready to purchase. The former is […]
An email is a conversation. It’s not a magazine ad. It’s not a branding opportunity. It’s not a website. It’s a way to talk to your customers, and (hopefully) have them respond back. One of the most critical email mistakes we make as marketers is forgetting this fact. We tend to design our emails to […]
There is a problem with the question in the headline above. The problem is it implies a zero-sum game. If you focus on UX or focus on design, you lose either way. The key to any successful message is the combination of the two in service to the customer. In this video, our Managing Director, […]
Best practices on the internet are often just pooled ignorance. Rotating sliders (or banners) are considered one of these so-called “best practices” by many. It’s one thing if you’re using them for page views, but quite another when using them for a conversion-focused landing page. In this video, Flint McGlaughlin, CEO, MarketingExperiments, discusses how Robert […]
Tweet Marketing and advertising are distinct majors in college. Most agencies are advertising agencies, and most departments inside companies that promote the sale of product are marketing departments. Why the distinction? Are these two words synonyms, or is there a real difference? A high-level, ephemeral topic like this isn’t something marketers spend most of their […]
Tweet Does your email audience prefer short or long emails? How about images versus GIFs? If you don’t know the answer to any of these questions, it’s OK. All you need is an A/B email test. Testing allows us to better understand our customers, and determine ways we can better engage them. Last week, we […]
Over the years in iGaming, I've seen high profile affiliate mangers move from legacy affiliate programs representing a number of older brands to an affiliate program representing one or two new brands. Lloyd Apter, one of the most seasoned affiliate …
Tweet With winter firmly in our rearview mirrors, spring is officially here. Daylight savings time is upon us. March Madness is in full swing. And baseball’s opening day will have taken place by the time you’ve read this (Go Cubs!). What better time then than to do a little spring cleaning of our webpages? Don’t […]
1888 PressRelease – “Ez1095 software makes it easy to paper print, pdf print and efile 1095C, 1094C, 1095B and 1094B. New print preview option offers customers a way to save time and money when utilizing ez1095 ACA form software.” said Dr. Ge, the founder of Halfpricesoft.com.
Tweet The results are in. Last month, we asked you, the readers of the MarketingExperiments blog, to write the most effective copy for a Consumer Reports email in a way that could test which value factors were most appealing to Consumer Reports donors. To expand the amount of test ideas, we also asked the readers […]
The UK-based forex and CFD broker London Capital Group (LON:LCG) announced a three-month promotion offer on its affiliate program. It offers a fixed CPA of $1000 and does not require a minimum first time deposit from the new client. The conditions are …
USE THE MAGICAL ABILITIES OF AN OLD MIRROR Search through interactive hidden object scenes and collect items that can be dissected and transformed by Jacque’s grandmother’s magical mirror. STOP THE SINISTER STALKER FROM TAKING IT TOO FAR Play interesting mini-games and solve various puzzles to put an end to the disturbances in Jacque’s household.
Tweet “Unicorn.” If you read the business press these days, it is a term you simply can’t avoid. The analogy of a mythical creature to describe a very real phenomenon — the startup that has reached a valuation of at least $1 billion. So what makes or breaks a startup? Why do some succeed magnificently while […]
Tweet I did a training on selling training for the sales team today. It was what Millennials call “meta.” I was talking about how our training uses scientifically valid experiments to back everything we say in our training rather than best practices, anecdotal case studies or just “expert advice.” The question naturally arose: “What do […]
(Newswire.net — January 13, 2016) — TENS machine retailers TheraPulse recently reintroduced its affiliate marketing program to the general public. The program offers a sizeable fifty percent commission on provided links, with partners provided a …
Tweet Throughout 2015, MarketingExperiments.com has published extensive new research taken from discoveries made by our parent company, MECLABS Institute. We have discussed branding, personalized messaging, subject line sequencing and copy, just to touch on a few topics covered in the last 12 months. On the blog, we covered a wide range of subjects, from optimization […]