Search Engine Optimisation

Jason Johnson CEO of Marlin Consulting Solutions won the Small Business Leader of the Year 2018 for the Jacksonville Chamber South Council
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1888 PressRelease – Jason Johnson claimed the Small Business Leader 2018 title after demonstrating exponential business growth.Marlin Consulting Solutions offer integrated solutions for high search engine ranking that will increase website traffic.

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Communicating Value Effectively: Respecting the customer’s right to draw their own conclusions
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No one likes a braggart. When someone states that they’re the best at something, my immediate reaction is to question such a bold claim — and to get a little irritated. It’s cute when a kid does it. It’s not so cute when an adult does the bragging. Customers feel the same way when they […]

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The Hypothesis and the Modern-Day Marketer
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On the surface, the words “hypothesis” and “marketing” seem like they would never be in the same sentence, let alone the same paragraph. Hypotheses are for scientists with fancy lab coats on, right? I totally understand this perspective because, unless A/B Testing CRO (conversion rate optimization) is part of your company’s culture, you may ask […]

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Sustaining Momentum: Pitfalls to avoid when driving customers up the sales funnel
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“The absolute hinge on which this particular page will succeed or not, the linchpin, you might say, of this offer’s success, is carefully connected to something you hear us talk about — and that is the ‘sequence of thought.’” Flint McGlaughlin, CEO and Managing Director, MECLABS Recently, Marketing Experiment’s parent organization, MECLABS Institute, helped nonprofit […]

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How The Micro-Yes Sequence Can Help You Generate More Leads and Sales
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As a marketer, you are faced with two fundamental challenges before you ever make a sale. Of course, you have to get your prospects’ attention and interest to start a conversation. But it’s just as important to keep that conversation going until they (not you) ultimately decide they are ready to purchase. The former is […]

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Email is a Relational Medium
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An email is a conversation. It’s not a magazine ad. It’s not a branding opportunity. It’s not a website. It’s a way to talk to your customers, and (hopefully) have them respond back. One of the most critical email mistakes we make as marketers is forgetting this fact. We tend to design our emails to […]

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UX or Design: Where should marketers invest?
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There is a problem with the question in the headline above. The problem is it implies a zero-sum game. If you focus on UX or focus on design, you lose either way. The key to any successful message is the combination of the two in service to the customer. In this video, our Managing Director, […]

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Do Rotating Sliders Work? Optimizing the first 4 to 6 inches of your landing page
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Best practices on the internet are often just pooled ignorance. Rotating sliders (or banners) are considered one of these so-called “best practices” by many. It’s one thing if you’re using them for page views, but quite another when using them for a conversion-focused landing page. In this video, Flint McGlaughlin, CEO, MarketingExperiments, discusses how Robert […]

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The difference between marketing and advertising (and why it matters)
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Tweet Marketing and advertising are distinct majors in college. Most agencies are advertising agencies, and most departments inside companies that promote the sale of product are marketing departments. Why the distinction? Are these two words synonyms, or is there a real difference? A high-level, ephemeral topic like this isn’t something marketers spend most of their […]

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Email Marketing: 7 (more) testing opportunities to generate big wins on your next email test [Part 2]
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Tweet Does your email audience prefer short or long emails? How about images versus GIFs? If you don’t know the answer to any of these questions, it’s OK. All you need is an A/B email test.  Testing allows us to better understand our customers, and determine ways we can better engage them. Last week, we […]

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Becky's Affiliated: Transitioning from an established affiliate program to …
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Over the years in iGaming, I've seen high profile affiliate mangers move from legacy affiliate programs representing a number of older brands to an affiliate program representing one or two new brands. Lloyd Apter, one of the most seasoned affiliate …

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Website Spring Cleaning: A 5 Web Clinic crash-course to help you tidy up your webpages
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Tweet With winter firmly in our rearview mirrors, spring is officially here. Daylight savings time is upon us. March Madness is in full swing. And baseball’s opening day will have taken place by the time you’ve read this (Go Cubs!). What better time then than to do a little spring cleaning of our webpages? Don’t […]

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Updates To ez1095 ACA Software Gives Flexible Ways To Check For Errors With Print Preview Option
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1888 PressRelease – “Ez1095 software makes it easy to paper print, pdf print and efile 1095C, 1094C, 1095B and 1094B. New print preview option offers customers a way to save time and money when utilizing ez1095 ACA form software.” said Dr. Ge, the founder of Halfpricesoft.com.

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Consumer Reports Value Proposition Test: What you can learn from a 29% drop in clickthrough
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Tweet The results are in. Last month, we asked you, the readers of the MarketingExperiments blog, to write the most effective copy for a Consumer Reports email in a way that could test which value factors were most appealing to Consumer Reports donors. To expand the amount of test ideas, we also asked the readers […]

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LCG's forex affiliate program now offers $1000 CPA
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The UK-based forex and CFD broker London Capital Group (LON:LCG) announced a three-month promotion offer on its affiliate program. It offers a fixed CPA of $1000 and does not require a minimum first time deposit from the new client. The conditions are …

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Dark tales iPad Game – iPad Game Review
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USE THE MAGICAL ABILITIES OF AN OLD MIRROR Search through interactive hidden object scenes and collect items that can be dissected and transformed by Jacque’s grandmother’s magical mirror. STOP THE SINISTER STALKER FROM TAKING IT TOO FAR Play interesting mini-games and solve various puzzles to put an end to the disturbances in Jacque’s household.

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Exclusivity: Does your product and offer stand out from the competition?
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Tweet “Unicorn.” If you read the business press these days, it is a term you simply can’t avoid. The analogy of a mythical creature to describe a very real phenomenon — the startup that has reached a valuation of at least $1 billion. So what makes or breaks a startup? Why do some succeed magnificently while […]

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This 1960s Statistician Can Teach You Everything You Need to Know About the Fundamentals of A/B Testing
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Tweet I did a training on selling training for the sales team today. It was what Millennials call “meta.” I was talking about how our training uses scientifically valid experiments to back everything we say in our training rather than best practices, anecdotal case studies or just “expert advice.” The question naturally arose: “What do […]

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TENS Unit Merchant Offers Free Affiliate Program
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(Newswire.net — January 13, 2016) — TENS machine retailers TheraPulse recently reintroduced its affiliate marketing program to the general public. The program offers a sizeable fifty percent commission on provided links, with partners provided a …

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2015 Year in Review: The most popular posts in optimization, list growth, analytics and digital marketing
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Tweet Throughout 2015, MarketingExperiments.com has published extensive new research taken from discoveries made by our parent company, MECLABS Institute. We have discussed branding, personalized messaging, subject line sequencing and copy, just to touch on a few topics covered in the last 12 months. On the blog, we covered a wide range of subjects, from optimization […]

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5 Stores With Excellent Price Matching Policies
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Opinions expressed here are author's alone, not those of the credit card issuer, and have not been reviewed, approved, or otherwise endorsed by the credit card issuer. This site may be compensated through the credit card issuer Affiliate Program.

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