How you can use your platform to make a difference.
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While influencer marketing may have started long ago, it’s reaching new heights today with the help of social media.
Jessica Abo sits down with Gail Tifford to talk about #SeeHer, a new initiative to drive a more accurate portrayal of women and girls in media and advertising.
The new feature inside Amazon’s iPhone app lets you follow specific categories and people, making it easy to buy things you find.
Natalie Amrossi worked in finance for three years before realizing how social media could help an artist like her make a living.
Peetachi (Neil) Dejkraisak recently won the annual pitch competition, Chivas Venture. He shared his keys to success.
You work hard to post good content. Don’t let it be overlooked because of poor timing.
90 percent of businesses say social media is crucial to their marketing. But the point is, are you doing yours right?
With loyal followers in tow, you’re far more likely to be successful.
Here are some ways to get the most value out of every penny.
Building a relationship with customers and providing “social proof” of your product’s value are actions that social media facilitates.
Are you connecting with your target audience?
Ryford Estores always liked today’s short, short hairstyles. But he got fed up with the long waits at the barbershop.
Jessica Abo learns how one beauty expert bridges the gap between the sponsored beauty brands and social influencers.
I was in Starbucks the other day, and in walks an older gentleman. I couldn’t help but notice that people kept focusing on him and chatting him up — in line, while waiting for a drink, etc. I could overhear the conversations a bit, so I asked someone sitting near me, “Was that guy in […]
Jen Hacker sits down with The Good Beginning founder Beth Helmstetter to learn the story behind building her own brands.
Optimizing marketing collateral is difficult. First, there is the constant stream of new tactics and clever hacks to implement. Then there are the politics of your team interacting with management for budget, thought leadership and decision making. And on top of that, there is the overwhelming feeling of not knowing where to begin. MECLABS Institute […]
They want Internet handles going back five years and biographical information from the last 15 years.
You don’t have to be Tinder to light a fire under your customer base with word-of-mouth marketing tactics.
Make your social brand authentic and fun and your audience will notice.