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Website Optimization: Not testing can cost you money
imdigest.net

Tweet I’ve had some pretty terrible online shopping experiences. I’ve dealt with impossible product pages, awkwardly laid-out shopping carts and some sketchy checkout processes. It seemed as if companies were simply allowing customers to shop online, not encouraging it — especially smaller, specialized stores. Then came the rise of sites like Amazon and Zappos. Today, there […]

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Hero Unit Testing: 72% lift from simple changes you can implement today
imdigest.net

Tweet Selling a product online that customers would most likely prefer trying on in a brick-and-mortar store is a challenge. Felix + Iris, an online prescription eyewear retailer, provides a free home try-on option for its products with its Fit Kit. However, getting customers to take the plunge to try on glasses at home was […]

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Responsive Design: How Fathead gets out of the way of its customers
imdigest.net

Tweet Responsive design. It’s more than just a buzzword. It’s an optimization challenge. After all, what responsive design really means is that you need more than one optimized design. It is a marketing challenge not to be overlooked. After all, it’s hard enough to discover one effective design for a website that is optimized for […]

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John Rambo or James Bond: What kind of marketing action hero are you?
imdigest.net

Tweet While you may never have to battle gangs of ninjas, jump from flaming helicopters, or defeat eye-patch-laden villains in bloody shootouts, an entirely different type of action is required of today’s marketer. If you’re facing opposition in the form of endless reporting that never seems to make a difference, it might be time to […]

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Experience Advertising has been Ranked the Top Affiliate Marketing Agency for …
imdigest.net

Following an in-depth vendor analysis, client evaluation, and program review, Topseos, the independent authority on digital agency vendors, announced recently that Experience Advertising Inc., was named #1 on their list of best affiliate marketing …

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Customer Response: The surprising reason why color matters
imdigest.net

Tweet Can something as simple as a change in color have an impact on whether a customer will use a search tool on a page? Intuitively, we thought it did, but we really couldn’t be sure until we tested. This led us question this particular page for a large media brand:   The Variable Tested: […]

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Masterforex-V Expo: Best Forex Affiliate Program. October 2014
imdigest.net

Contemporary financial markets give everyone a lot of excellent moneymaking opportunities, including professional traders and investors as well as plain folks. The very notion of Forex really stands out from the crowd since this is the world's biggest …

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Breaking out the crystal ball: The future of affiliate
imdigest.net

No marketer is ever satisfied with the status quo. Everyone wants – needs – more growth to deliver on their ever more aggressive KPIs. That's why more and more affiliate programs innovate to expand their scope beyond the most basic consumer touchpoints.

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Online Business Franchise Opportunity Vs Affiliate Program
imdigest.net

Many companies have affiliate programs but they are generally for direct referrals to low-ticket items, which cannot be marketed as the affiliate's own product. With an online business franchise, however, one can purchase a license(s) and be a partner …

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Email Marketing: Compliance-related re-engagement campaign messaging increases conversion 49%
imdigest.net

Tweet A name in a database does not a customer make. You need customers and potential customers who actually want to receive email from you. To do that with your current email list — either for legal compliance reasons, like the Canadian Anti-Spam Legislation (CASL), or to win-back unengaged subscribers (like CNET did) — it may make […]

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