‘Email’s Little Secret: 18 Words to Fly or Die By’ – MarketingProfs

‘Email’s Little Secret: 18 Words to Fly or Die By’ – MarketingProfs

Michael McCunney says, “Just 18 words. Marketing and Sales pros who know this powerful stat, fly; and those who don’t, die. By now you’ve heard all about the white-hot account-based marketing and account-based selling theories; but, astonishingly, there’s been a technological shift that’s being ignored, and it’s affecting your emails. The body of each email…

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