‘Engage Customers With Mobile Wallet Marketing’ – Forrester

‘Engage Customers With Mobile Wallet Marketing’ – Forrester

Xiaofeng Wang says, “Forrester predicts that the future of mobile wallets will go far beyond mobile payments. In the West, this vision is still a work in progress. However, Chinese digital juggernauts Alipay and WeChat have morphed their mobile wallets into rich customer engagement platforms. My latest report, “Engage Customers With Mobile Wallet Marketing,” tells […]

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