‘Fixing the ROI Problem with Influencer Marketing’ – Entrepreneur

‘Fixing the ROI Problem with Influencer Marketing’ – Entrepreneur

Derek Newton says, “Influencer marketing has been a buzzword in public relations, sales and marketing for some time now. Its durability is a testament to its potential power to drive engagements and sales. But it’s also a testament to how little those in it — the brands and influencers alike — really understand it. From the outside, influencer […]

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