‘Global Advertising Forecast for 2017 by Ad Medium and Region’ – MarketingProfs

‘Global Advertising Forecast for 2017 by Ad Medium and Region’ – MarketingProfs

Ayaz Nanji says, “In 2017, brands will spend more on Internet advertising than on traditional television advertising—for the first time ever—according to a recent global ad spending forecast from Zenith. The report was based on Zenith’s global advertising data for past years as well as spend projections through 2019. Internet ad spend is expected to reach […]

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