‘Holiday e-commerce sales crushed expectations, NRF says’ – Marketing Land

‘Holiday e-commerce sales crushed expectations, NRF says’ – Marketing Land

Matt McGee says, “New data from the National Retail Federation (NRF) paints a rosy picture for holiday e-commerce. The organization estimates non-store sales of $122.9 billion in November and December, a 12.6 percent gain over 2015. And it’s significantly higher than the NRF’s predicted growth of 7-10 percent. The NRF’s numbers are in line with […]

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