How Many Media Buyers Does it Take to Screw in a Programmatic Light Bulb?

How Many Media Buyers Does it Take to Screw in a Programmatic Light Bulb?

Efficiency: Programmatic media's success is in its effectiveness by allowing marketers to easily buy media across hundreds of publishers with just a few clicks. Display media buying is benefiting from Trading Desks, SSPs (sell side platforms), DSPs

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