‘How to decide ‘Should I bid?’’ – Search Engine Land

‘How to decide ‘Should I bid?’’ – Search Engine Land

Kevin Lee says, “One age-old question that often comes up when I chat with new prospects or new clients is, “Should I bid on my brand terms or generic terms where I rank in the top three organically?” This question is hardly trivial. It matters a great deal because PPC search budgets are generally constrained — and […]

[[ This is a content summary only. Visit my website for full links, other content, and more! ]]

5
Like
Save

Comments

Write a comment

*