‘Link Marketing Results To Decision Making And Revenue Outcomes’ – Forrester

‘Link Marketing Results To Decision Making And Revenue Outcomes’ – Forrester

Allison Snow says, “If you took your company name and logo off of your marketing collateral, would the reader still know that it came from your firm? How strongly does your brand shine through in unique language, perspective, and distinct value? You can ask the same about your marketing performance reports. Are the metrics that […]

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