Media Buyers Embrace Mobile Programmatic, And Some Cut Out Middlemen

Media Buyers Embrace Mobile Programmatic, And Some Cut Out Middlemen

For the report, Forrester updated last year's “Media Buying's Evolution Challenges Marketers,” a survey of more than 150 senior marketers done with the Association of National Advertisers (ANA), and supplemented it with its Q1 2015 Demand-Side Platform …

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