Nielsen's Pointlogic to use Acxiom data in media buying solution

Nielsen's Pointlogic to use Acxiom data in media buying solution

Terms weren't disclosed, but Acxiom's audience data will feed into Commspoint's solution for media planning and buying, targeted at brands and their agencies. Acxiom data matches to 95% of the U.S. population, and the company has more than 5,000 …

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