Omnicom Wins Bulk of P&G's North America Media Buying and Planning

Omnicom Wins Bulk of P&G's North America Media Buying and Planning

Omnicom's Omnicom Media Group will handle media planning and buying responsibilities for the majority of P&G's product categories. Dentsu Aegis Network's Carat, which was already on the consumer products giant's roster of media agencies, will support …

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