‘Should you bother rewriting your ads?’ – Search Engine Land

‘Should you bother rewriting your ads?’ – Search Engine Land

Eric Enge says, “When it comes to paid search, there is a lot to optimize. Amidst all of the keywords, bidding and landing page refinements you have to do on a regular basis, it can be easy to wonder, “Does my ad copy actually make a difference?” To make matters worse, there’s nothing exciting about […]

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