2015’

2015 Year in Testing: Lessons on value copy and friction
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Tweet As test database specialist at MECLABS Institute (parent company of MarketingExperiments), I maintain our library of tests, analyze the results and search for insights to inform future testing. The chart below breaks all of our 2015 tests down by category and stacks them by count. As you can see from the big bars on […]

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KNOT Offshore Partners Solid 2015 Earnings Signals Likely Smooth Sailing in 2016
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While that ratio is far lower than the shipping industry's average of 9.0 KNOT Offshore probably shouldn't use all debt to acquire all five drop down candidates. That's because, while the company has been able to access debt at relatively cheap leves …

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2015 Testing Year in Review: 12 months of macro- and micro-yes experiments
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Tweet Earlier this month, I brought you the first in a series of 2015 Testing Year in Review blog posts. For this next post, we’ll be looking at tests using both KPI macro-yes(s) (conversions) and micro-yes(s) (clickthrough). Here are results of the 2015 tests we ran based on the primary test metric and level of […]

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Curtiss-Wright (CW) CEO David Adams on Q4 2015 Results – Earnings Call Transcript
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Good day ladies and gentlemen and welcome to the Curtiss-Wright Fourth Quarter Financial Results Conference Call. At this time, all participants are in a listen-only mode. Later, we will conduct a question-and-answer session and instructions will be …

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2015 Testing Year in Review: 2 key discoveries to increase clickthrough and conversions
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Tweet As Test Database Specialist at MECLABS Institute (parent company of MarketingExperiments), my days are spent sifting through thousands of tests, analyzing the results and searching for insights to inform future testing. While looking through our hundreds of tests from 2015, two top testing categories emerged for increasing clickthrough and conversion rates: value copy and […]

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SEO vs PPC–What are they and why should you invest in them? – Oct 2015
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Reaching potential customers and driving traffic to the website are also crucial for generating quality leads. The two most common online marketing tools are search engine optimization (SEO) and pay-per-click (PPC). But is one more effective than the …

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‘Amazon sales climb 22% in Q4 and 20% in 2015’ – Internet Retailer
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Allison Enright says, “The e-retailer says 47% of units sold in Q4 were by sellers on its marketplace, and that Prime membership grew 47% in the United States in 2015. Amazon.com Inc. today reaffirmed its leading position as the top e-retailer in North America, reporting 2015 full-year revenue of $107.01 billion, up 20.2% from $88.99 […]

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Norcross GA Internet Marketing Agency Wins Kudzu Best of 2015 Award
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Optimized Scribes is an Internet marketing agency that offers a wide variety of professional services for SMBs, including social media marketing, online reputation management, search engine optimization, copywriting and website design. In addition to …

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2015 Year in Review: The most popular posts in optimization, list growth, analytics and digital marketing
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Tweet Throughout 2015, MarketingExperiments.com has published extensive new research taken from discoveries made by our parent company, MECLABS Institute. We have discussed branding, personalized messaging, subject line sequencing and copy, just to touch on a few topics covered in the last 12 months. On the blog, we covered a wide range of subjects, from optimization […]

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‘2015 Year in Review: The most popular posts in optimization, list growth, analytics and digital marketing’ – ‘MarketingExperiments’ Blog
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Ken Bowen says, “Throughout 2015, MarketingExperiments.com has published extensive new research taken from discoveries made by our parent company, MECLABS Institute. We have discussed branding, personalized messaging, subject line sequencing and copy, just to touch on a few topics covered in the last 12 months. On the blog, we covered a wide range of subjects, from […]

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‘2015 Year in Review: The most popular posts in content, mobile and visual marketing’ – MarketingSherpa Blog
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Courtney Eckerle says, “No proper New Year’s can be complete without first reflecting on the past year. Where have we been? What have we accomplished? By asking these questions, we can move forward with a clearer vision of the year to come, and what we hope to accomplish. MarketingSherpa is here to help with that […]

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Top 10 media buyers 2015
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Admirers say Collins (above) is "from central casting" and is not averse to working a deal on the golf course or at the bar. He has done more than almost anyone else to leverage the trading scale of Group M's parent company WPP – long before other …

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Jump-start Your 2016 with the Best of Copyblogger 2015
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Did you see that year that just flew by? It seems like it was only a few weeks ago that Sonia Simone welcomed 2015 with My Challenge to You for 2015: Only Connect. In that post, Sonia talks about how business success is about getting the “Big Thing” right. What’s your Big Thing? You’ll recognize […]

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Keep it Simple, Make it Personal and Other Marketing Lessons Learned in 2015
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Tweet There will always be new marketing technologies, strategies and tactics that promise to lure more customers than ever into the sale funnel. But here is what remains constant: No matter what tool you’re using, marketing must communicate the value that the customer wants. This was underscored by the latest MarketingExperiments Web clinic which looked […]

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Forget Free Shipping Day 2015: What If You Are Shipping Gifts?
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By now you've probably heard that Dec. 18 is Free Shipping Day, when nearly a thousand retailers are promising free shipping on purchases of last-minute holiday gifts. What you may not have heard is that some of the biggest shipping companies are …

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Watch this! Video dominates social media in 2015
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If you're reading this, congratulations! You've somehow managed to pull yourself away from a video playing on social media. Facebook and Twitter junkies already know that in 2015 video reached new heights on social platforms. There were millions of …

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35 Key Principals to Boost Your Marketing Campaigns: 2015 Web clinic year-in-review
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Tweet As 2016 rapidly approaches and I near the end of my first year with the MECLABS Institute, what better time to reflect on 2015? As Managing Editor of MarketingExperiments.com, one of my primary responsibilities over the year has been producing our monthly Web clinics. These clinics have historically given us the chance to share […]

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Top 10 social media misfires of 2015
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Slurs against women, a suggested act of violence on a beloved animal, a false report of a monarch's death and the boneheaded hijacking of Martin Luther King, Jr. Day are all among the biggest social media missteps of 2015. Here's a look back at 10 …

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Media Buyer of the Year 2015
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It's been quite a week for Kris Magel. Today we are pleased to announce that we've chosen Kris as our 2015 Media Buyer of the Year. On Tuesday Kris was promoted to President of media agency Initiative USA, where he had been Chief Investment Officer.

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Potato Drop 2015 runs Saturday in Lemoyne
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The church raised $2,400 this year to send to the society for shipping and handling of potatoes that otherwise would have gone to waste in landfills, Wilkins said. Before establishing the potato drop events, the church sent cash donations to the …

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One Hundred Top Pay Per Click Management Agencies Ranked in November 2015 by …
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NAPLES, FL–(Marketwired – November 01, 2015) – The independent authority on online marketing providers, topseos.com, has named the best pay per click management services in the search marketing industry for the month of November 2015. Various …

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