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Just 12 Funny Tweets About Millennials Killing Things
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You might not know it by looking at me, but I am a bloodthirsty and ruthless killer. That’s right, dear reader. That grinning exterior belies the horror of a murderer, born between the years of 1980 and 2000 and hell-bent on destruction. That’s right: I’m a millennial. Millennials — the enigmatic demographic marketers are desperately […]

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Nine things you should know about technical SEO
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You can’t afford to solely rely on an external agency to handle your SEO process. Knowing the basics of the search engines and the way they handle your website can help you to do well at SEO. Search Engine Land columnist Patrick Stox has shared nine elements of technical SEO that an online business owner […]

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The 6 Key Marketing Metrics Your CEO Actually Cares About
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Gone are the days of the CMO who isn’t fluent in metrics, analytics, and spreadsheets. The internet has made marketing far more measurable (and therefore more accountable to the CEO) than ever before. But CMOs struggle to find the right metrics that will get them credibility, and show how marketing contributes to the bottom line […]

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Three things you should know about quality score now
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Quality Score is Google’s rating of the quality and relevance of your keywords and PPC ads. It is used to determine your ad rank in the ad auction process. Search Engine Land columnist Jacob Baadsgaard has published an article advising marketers on how to use quality score. On ‘quality score and cost per conversion’, Baadsgaard says, “When […]

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How to Think About Email Capture Forms Like a Customer
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What keeps customers from filling out one of your email capture forms? Is it because they don’t believe you will deliver what you say? Is it because it’s too long? Too short? In this clip from an in-person training session at 2016’s NIO Summit hosted by NextAfter at MECLABS, Austin McCraw talks about the two […]

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We Need to Talk About Uber.
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Y’all. I don’t even know where to begin. Have you ever had one of those weeks, or maybe even long weekends, when you genuinely disconnect from or simply don’t have as much time to pay attention to tech news? But then, you come back from that brief reprieve, only for things to look kind of […]

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127 Facts You Probably Didn't Know About Video Marketing [Infographic]
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Do you remember when the music video for “Gangnam Style” was everywhere? Seriously, it felt like everywhere on the internet, TV, and radio, you could find Psy dancing to the infectious hit song. What you might not remember about “Gangnam Style” is that it was record-setting: Back in 2012, it was the first video on YouTube […]

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Marketing is Not About Making Claims; it’s About Fostering Conclusions
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Imagine for a moment you are in the 10-items-or-less line at the grocery store. There is a man in front of you getting rung up. He’s wearing sunglasses and a suit. You note amusingly to yourself that he must be especially sensitive to fluorescent light. He’s talking loudly on the phone while the clerk patiently […]

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Here’s what marketers should know about augmented reality
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Augmented Reality can be a game changer in the domain of marketing. With new devices marketer have started adopting the tech into their efforts to reach out more and more customers and influence them. Search Engine Land columnist Brian Smith has shared some updates on how AR is making an impact in marketing. Smith says, […]

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Here’s what you need to know about predictive analytics
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Econsultancy’s Jeff Rajeck is publishing a series of articles focused marketing analytics. Previously he has posted about Descriptive Analytics and Diagnostic Analytics. He has published the third article on Predictive Analytics. Rajeck says, “With descriptive and diagnostic analytics, we are able to describe data and offer explanations for why certain events happened. Notably, both… [[ […]

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18 Hidden Snapchat Hacks & Features You'll Wish You Knew About Sooner
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Snapchat, the one-to-one messaging app with more than 160 million daily active users, has earned a reputation for fast growth and innovation. But despite its success, it isn’t the most user-friendly app I’ve ever played around with. Many of its best features are buried so deep in the app that a lot of people don’t […]

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Hidden Snapchat hacks & features you should know about
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When it comes to social media marketing, Snapchat is an incredibly popular platform. In 2016, Snapchat users viewed over 7 billion videos everyday. The network has over 150 million daily active users. HubSpot’s Lindsay Kolowich has shared a list of eighteen Snapchat hacks and features for everyone. Kolowich says, “Snapchat, the one-to-one messaging app with more […]

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Do you know about these SEO myths
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Search engine optimization is the core task for all marketers. Today search engines bring most of the business to brands as people consult Google, Yahoo and Bing before making a purchase decision. Apart from just knowing the SEO techniques it is also important to know about the SEO myths that prevail around. Entrepreneur contributor Jason […]

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4 Lessons About B2B Inbound Marketing from a Sunday Morning in the Coffee Shop
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I was in Starbucks the other day, and in walks an older gentleman. I couldn’t help but notice that people kept focusing on him and chatting him up — in line, while waiting for a drink, etc. I could overhear the conversations a bit, so I asked someone sitting near me, “Was that guy in […]

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All You Need to Know about Partnership Marketing
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Partnership Marketing is a collaboration of organizations for developing mid-term or long-term marketing programs designed to help each other meet business goals. It is a for marketing which presents win-win situation for the partners. Econsultancy’s James Cristal has published a two-part guide on partnership marketing. It focuses on 10 types of partnership marketing such as Affiliation,… [[ This […]

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Get to Know All About Your Ads Using Google’s ‘Unique Reach’
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In a normal day, a web user sees ads repeatedly. To solve this issue Google launched ‘Unique Reach’ during the Marketing Next conference in San Francisco. Unique Reach captures the number of times the same person has seen an ad. It aggregates impressions across devices, campaigns and formats. With this new tool, marketers and publishers can stop […]

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Internet Ad Spend Is About to Surpass TV Ad Spend [New Report]
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There are few things I look forward to more every year than the release of Mary Meeker’s Internet Trends Report. It’s clear, it’s visually interesting, and most importantly, the results are always fascinating — with tremendous implications for marketers. Meeker’s report is chock-full of data about how the way users operate online is changing. And […]

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5 Things to Know About Google Attribution
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Google Attribution unifies data, analyzes performance and takes action to help marketers measure the impact of their marketing across devices and across channels. Marketing Land writer Ginny Marvin has shared five things marketers should know about this new service. Marvin says, “Google Attribution is the simplified version of Attribution 360, the enterprise-level offering that came out… [[ This […]

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Brain Typing & Skin Hearing: Everything You Need to Know About Facebook's 2017 F8 Conference
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Since its launch in 2004, Facebook has been the leader of social media innovation and change. We’ve seen Facebook change the way we talk, text, share, and connect around the world. Today, Facebook is no longer an option for marketers. Globally, almost 2 billion people use Facebook, and more than 1 billion people use Messenger. […]

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‘Are AdWords advertisers about to get a lot more Quality Score reporting metrics?’ – Search Engine Land
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Ginny Marvin says, “Quality Score reporting in the AdWords interface leaves much to be desired. Only the current Quality Score is available, and granular details are contained in individual pop-ups that make analysis cumbersome. That could be changing. Avner Pinchover shared a blog post on the Israel version of the Inside AdWords blog with Search Engine Land […]

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19 Statistics About Multicultural Millennials Marketers Should Know [Infographic]
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Millennials, or people between the ages of 18 and 34, make up the largest population group in the United States. There are more than 75 million millennials in total, and that number is projected to increased to more than 81 million by 2036. Additionally, this age group is the most active and engaged across social media platforms. […]

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