Advertising

Five strategies to boost mobile advertising
imdigest.net

According to SmartInsights, mobile digital media time in the US is now significantly higher at 51% compared to desktop which is 42%. With such a wide adoption of mobile, it is high time marketers focus on mobile advertising. Content Marketing Institute columnist Marcia Riefer Johnston has shared five strategies to help us improve mobile advertising. […]

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‘Press Play on Video Advertising: Tips for success in 2018’ Webinar December 14
imdigest.net

Digital Marketing Depot is hosting a webinar on ‘Press Play on Video Advertising: Tips for success in 2018’ on Thursday, December 14 at 1.00 pm EST. The webinar will focus on achieving success in video advertising. The DMD team says, “Consumer demand for digital video is exploding. According to a recent study by Cisco, video will […]

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The behind-the-scenes story of how we optimized outdoor advertising that was featured in a USA Today article
imdigest.net

You might have read about The BairFind Foundation in USA Today Sports Weekly magazine recently: Minor league ballpark signs raise awareness on missing kids. We helped optimize the signs discussed and pictured in that article, and I wanted to share our thinking behind those changes so you can get ideas for applying the Conversion Sequence […]

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Report: Brands reducing their digital advertising budgets
imdigest.net

According to Statista, the global digital advertising expenditure is expected to reach $229.25 billion in 2017 and by 2020 it would grow to $335.5 billion. This shows positive signs for those who are into Internet advertising business. On the other hand, Econsultancy’s Patricio Robles has compiled updates on global brands cutting their digital advertising budgets. For […]

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HubSpot Lists 24 Facebook Advertising Myths
imdigest.net

Today, social media marketing and advertising play an important role in product and service branding. Facebook’s advertising solutions allow businesses to promote custom ads for a specific audience. Facebook ads appear in your target audience’s News Feed or right column of Facebook. Facebook advertising can help marketers increase social following and boost the reach of their […]

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‘Global Advertising Forecast for 2017 by Ad Medium and Region’ – MarketingProfs
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Ayaz Nanji says, “In 2017, brands will spend more on Internet advertising than on traditional television advertising—for the first time ever—according to a recent global ad spending forecast from Zenith. The report was based on Zenith’s global advertising data for past years as well as spend projections through 2019. Internet ad spend is expected to reach […]

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‘How to Navigate the Social Media Advertising Solar System’ – MarketingProfs
imdigest.net

Laura Forer says, “If you’re not an expert in social media advertising, the process can feel like you’re on another planet. Luckily, marketing automation software company Marketo has produced an infographic that explains the various ways you can use advertising on some of the main social media platforms. For example, 53% of marketers use YouTube in […]

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The Outlook for Digital Advertising Talent [Infographic]
imdigest.net

Marketing agencies are becoming increasingly reliant on digital skills, but the pool for digital marketing talent might not be growing fast enough to meet the demand. The State of Advertising Talent Report — a comprehensive assessment of surveys from thousands of agency employees compiled by smith & beta, a talent development company — found that […]

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‘8 dos and don’ts of successful video advertising’ – Marketing Land
imdigest.net

Pauline Jakober says, “Video ads are a great way to generate brand awareness and to educate your target audience on a topic/product/service. I’ve talked in the past about how video ads may be coming to a search result near you, and how to ease your way into video ads by understanding the basics. In today’s […]

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‘Mobile advertising accounts for 84% of Facebook’s ad revenue’ – Internet Retailer
imdigest.net

Zak Stambor says, “Facebook’s revenue in the second quarter of the year surged 59% from the same period a year ago thanks largely to ad revenue from the network’s mobile advertising. The social network reported today that 84% of its Q2 advertising revenue stems from mobile ads, which appear on Facebook, Instagram and across Audience […]

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The difference between marketing and advertising (and why it matters)
imdigest.net

Tweet Marketing and advertising are distinct majors in college. Most agencies are advertising agencies, and most departments inside companies that promote the sale of product are marketing departments. Why the distinction? Are these two words synonyms, or is there a real difference? A high-level, ephemeral topic like this isn’t something marketers spend most of their […]

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4 Tips to Save Money on Facebook Advertising
imdigest.net

Over 2 million advertisers have flocked to Facebook. Here’s how to make the most of of the social networking giant.

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Cost Breakdown: Pay-Per-Click (PPC) Advertising
imdigest.net

Pay–per–click (PPC) advertising campaigns are priced on a cost–per–click (CPC) basis, which means that you are only charged when someone clicks on your PPC ad. It is worth noting that while PPC campaigns are only charged on a per click basis, campaign …

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Emotional Advertising: How Brands Use Feelings to Get People to Buy
imdigest.net

This post originally appeared on HubSpot’s Agency Post. To read more content like this, subscribe to Agency Post.  Ads that make people share and buy can usually be summed up in one word: emotional. That should be no surprise. Studies show that people rely on emotions, rather than information, to make brand decisions — and that emotional […]

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Survey: Media Buyers Are Bullish About Linear TV Advertising
imdigest.net

NEW YORK: A new survey of media and advertising executives points to TV's continued relevance despite shifts in video consumption, and an optimistic year-on-year outlook for the growth of the medium. The study—conducted by Forrester Consulting on …

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Alliance Advertising to handle Vivo India's media duties
imdigest.net

Alliance Advertising has announced that it has bagged the media duties of Chinese smart phone maker Vivo India. Alex Feng, CEO, Vivo India, said, “We have opened the pitch last month for our media buying mandate. We were on the lookout for a partner …

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Content Marketing and Advertising Meet in a Dark Alley: Who Wins, and Why?
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Traditional advertising pretty much had its way with the 20th century. Big campaigns with big budgets from big companies influenced the things we did, said, and thought. And it’s safe to say that influence continues into the 21st century. But content marketing is starting to make some noise of its own. In fact, interest in […]

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Pay-per-click a key marketing, advertising strategy
imdigest.net

Google AdWords is a pay–per–click advertising platform that launched in 2000. PPC is a form of advertising in which the advertiser has to pay only when the ad is clicked on. Since its introduction, AdWords has paved the way for PPC advertising. In fact …

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New Method Proposed to Check Pay-Per-Click Advertising Fraud
imdigest.net

Indian-origin researchers have proposed a new method for detecting fraud from the payment–per–click model – a pricing model used for online advertising. "If somebody likes something, they can click on the ad and go directly to the site. Hopefully, that …

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If It Doesn’t Sell, It Isn’t Creative: 5 Maxims from the Golden Age of Advertising Every Marketer Should Memorize
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The Golden Age of Advertising, that twenty-year spell running through the fifties and sixties, changed how we market everything, pushing beyond merely being clever or descriptive to thinking through how the audience interacts with an ad, and how empirical research can drive its development. The revolution pioneered by William Bernbach of BBDO and David Ogilvy […]

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Study: Pay-Per-Click Advertising Lacks Controls Against Fraud
imdigest.net

Payment–per–click is one of the most popular pricing models for online advertising, but the rate of click fraud is staggering. In 2014, marketers lost $11.6 billion in advertising because of fraudulent clicks. Three UT Dallas researchers, along with a …

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