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Which of My Competitor’s Keywords Should (& Shouldn’t ) I Target? [MOZ Video]
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MOZ has published the Whiteboard Friday video featuring Rand Fishkin. He talks about the impact of Google AdWords on organic search results. MOZ team says, “You don’t want to try to rank for every one of your competitors’ keywords. Like most things with SEO, it’s important to be strategic and intentional with your decisions. In […]

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18 Fun Corporate Team-Building Activities & Outing Ideas Everyone Will Enjoy
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Starting to notice some droopy shoulders around the office? Sounds like it’s time to plan a team outing. Team outings are a great way to facilitate bonding with your team members, reduce employee stress, and give them the chance to get to know one another outside of the office. And, you know, they’re really fun. […]

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13 Things to Start, Stop & Keep Doing With Your Email Marketing in 2018
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If you’re reading this blog post, there’s a good chance you arrived here by clicking on a link in an email we sent to you. Email marketing is a powerful tool to encourage your audience to engage with content and to nurture leads in your database along the buyer’s journey. And despite what you may […]

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29 LinkedIn Tips for Professional Networking, Business & Marketing
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In April, LinkedIn announced it had reached 500 million members, making it one of the most popular social networks for professionals and one of the top social networks overall. But are you using LinkedIn to its fullest potential? With new social networks sprouting up constantly, LinkedIn is a platform that often gets underutilized or put […]

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Here’s how to balance technical & non-technical SEO
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It is critical to know how you should treat technical & non-technical SEO. A right SEO strategy can help you improve your rankings and empower your ROI. Search Engine Land columnist Jim Yu has shared five ways to balance them rightly. Yu says, “Technical and non-technical should never be pitted against one another, as both are […]

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18 Hidden Snapchat Hacks & Features You'll Wish You Knew About Sooner
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Snapchat, the one-to-one messaging app with more than 160 million daily active users, has earned a reputation for fast growth and innovation. But despite its success, it isn’t the most user-friendly app I’ve ever played around with. Many of its best features are buried so deep in the app that a lot of people don’t […]

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Hidden Snapchat hacks & features you should know about
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When it comes to social media marketing, Snapchat is an incredibly popular platform. In 2016, Snapchat users viewed over 7 billion videos everyday. The network has over 150 million daily active users. HubSpot’s Lindsay Kolowich has shared a list of eighteen Snapchat hacks and features for everyone. Kolowich says, “Snapchat, the one-to-one messaging app with more […]

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Research shows videos are ranked differently in Google & YouTube
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Stone Temple has published a research that states that videos are ranked differently in Google search and on YouTube. According to Eric Enge, Google optimizes for the best combination of user experience/satisfaction and revenue on each of its platforms. Enge says, “Google’s goal is to deliver a result that causes you to get what you […]

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20 of the Worst Typos, Grammatical Errors & Spelling Mistakes We've Ever Seen
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“How long did you take to revise this?” “A couple of sec, I mean minutes … ” “Did you use any editing tools?” “Yes … the red and green squiggly lines in Word.” “Please tell me spell check is somehow broken. ” “ … I haven’t used that since 2008 … ” Whenever the internet […]

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How to Keep Your Computer's Desktop Clean & Organized: 7 Helpful Tips
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If you fell behind on your spring cleaning this year, it’s okay — so did I. I haven’t put away my winter coats, I haven’t unpacked all of my moving boxes, and I haven’t cleaned my computer’s desktop lately. You know what I’m talking about — all those forgotten documents and miscellaneous screenshots that have […]

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‘Content Marketing World Conference & Expo’, September 5-8
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The ‘Content Marketing World Conference & Expo’ will be held in , September 5-8 at Cleveland, Ohio, USA. According to CMI team, the participants wiill learn and network with the best and the brightest in the content marketing industry. CMWorld 2017 Early Bird rates available until June 2. CMWorld 2017 Speakers David Beebe Nicole Smith Alicianne Rand […]

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Improve Local SEO with Location Data & Reviews
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Local SEO is different from the average SEO campaigns as the local search results keep changing more frequently. MOZ writer Miriam Ellis has highlighted how location data and reviews can help small businesses and marketers win at local SEO. Ellis has focuses the article on consumer sentiment, authenticity, owner responses, NAP and reviews etc. Ellis […]

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April Social Media News: AR on Facebook, Ads on Snapchat & More
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April showers bring May flowers (depending on where you live). This April also brought an onslaught of augmented reality, or AR, from a few of your favorite social media apps. Just like last month, Facebook and Instagram continued to compete with Snap Inc. in April, with all three apps launching new products and features to […]

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How the Modern Viewer (& Cupcakes) Transformed Saturday Night Live
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Disclaimer: I love Saturday Night Live. Actually, that’s a huge understatement. I grew up watching SNL, some of my role models are SNL veterans, and I regularly abandon Saturday night plans so I can watch the show live. So you can imagine my joy when SNL started going digital. After almost 40 years on the […]

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Brain Typing & Skin Hearing: Everything You Need to Know About Facebook's 2017 F8 Conference
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Since its launch in 2004, Facebook has been the leader of social media innovation and change. We’ve seen Facebook change the way we talk, text, share, and connect around the world. Today, Facebook is no longer an option for marketers. Globally, almost 2 billion people use Facebook, and more than 1 billion people use Messenger. […]

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The Decline of Organic Facebook Reach & How to Outsmart the Algorithm
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If you’ve been managing a Facebook Page over the past few years, you’ve likely noticed a drop in how many of your fans have been viewing and interacting with your organic posts. This decline in organic Facebook reach came to a head in 2014, when marketers started picking up on (and complaining about) the situation […]

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March Social Media News: Facebook vs. Snapchat, WhatsApp for Business & More
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March is known for a few major holidays and events. St. Patrick’s Day, U.S. college basketball tournaments, and the start of spring, to name a few. After this year, in the marketing world, March 2017 will also be known as the month when Facebook officially took on Snapchat. The world’s biggest social network launched ephemeral […]

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How to Generate More Leads & Customers Using Social Media Videos [Free Ebook]
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Video marketing is quickly crossing into buzzword territory. From blogs to online news to social media platforms, video is everywhere. The use of video content for B2B marketers jumped from 8% to 58% in 2014 alone, while the number of videos brands publish on Facebook has continually increased by 3.6x year over year. But is all this video […]

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‘Marketers are sending fewer emails & getting better open rates’ – Marketing Land
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Amy Gesenhues says, “According to SendGrid’s 2017 Email Benchmark report, the average email send rate has dropped from 9.8 sends per month in 2016 to 8.1 in 2017. While send rates overall were down, open rates increased from 27.3 percent in 2016 to 30.6 percent this year. The click-rate remained nearly the same – with […]

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February Social Media News: Weather on Facebook, SNL on Snapchat & More
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We spend a lot of time on social media sites — globally, it’s around two hours per day. But for all of that time spent social networking, we may not always know what’s going on behind the scenes with the sites themselves. To help you save time while staying informed, we’re launching a monthly social […]

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‘New Research Shows Video Is the New Blogging’ – Convince & Convert
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Jay Baer says, “As an author, it breaks my heart, but we are entering the “no-read” era.1 Every year, I think there is no possible way online video consumption can climb again, but it does. And finally, content marketers are catching up to the consumption trend. Video for content marketing used to be a sometimes thing. […]

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